{"product_id":"the-psychology-of-the-asian-consumer","title":"The Psychology of the Asian Consumer","description":"\u003cp\u003eHere is the formatted book description:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor\u003c\/strong\u003e: Bernd Schmitt\u003cbr\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003cstrong\u003eEdition\u003c\/strong\u003e: 1\u003cbr\u003e\u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Illustrated\u003cbr\u003e\u003cstrong\u003eNumber of Pages\u003c\/strong\u003e: 176\u003cbr\u003e\u003cstrong\u003eRelease Date\u003c\/strong\u003e: 27-10-2014\u003cbr\u003e\u003cstrong\u003ePart Number\u003c\/strong\u003e: 17 black \u0026amp; white tables\u003cbr\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e: Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, \u003cem\u003eThe Psychology of the Asian Consumer\u003c\/em\u003e highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.\u003cbr\u003e\u003cstrong\u003eEAN\u003c\/strong\u003e: 9780765646477\u003cbr\u003e\u003cstrong\u003ePackage Dimensions\u003c\/strong\u003e: 8.9 x 5.9 x 0.6 inches\u003cbr\u003e\u003cstrong\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003cp\u003eLet me know if you'd like any changes!\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49890605072688,"sku":"Sarat_9780765646477","price":6045.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-the-psychology-of-the-asian-consumer-41127734903088.jpg?v=1775963168","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/the-psychology-of-the-asian-consumer","provider":"Retail Maharaj","version":"1.0","type":"link"}