{"product_id":"the-marketing-whitebook-2014-15","title":"the marketing whitebook 2014 15","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBook Details\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSKU ID:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e G11408\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eISBN:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 9789381425077\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePublished Year:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2014\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAuthor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Editor Prosenjit Datta\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePublisher:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e BW Books\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBook Condition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Used Good\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCondition Note:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Book is in good condition.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBook Binding Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Paper Back\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eLanguage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e English\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eNo. of Pages:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 296\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eDimensions:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 21 × 15 cm\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAvailability:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e In Stock\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSee all Books of this Author:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Editor Prosenjit Datta\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAbout the Book\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cspan\u003eThe Marketing Whitebook 2014–15\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, edited by Prosenjit Datta, is a comprehensive reference on India's rapidly evolving marketing and consumer landscape. Centered around the theme \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\"Gauging Generations,\"\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e the book examines how changing demographics, consumer behavior, technology, and economic trends are reshaping the Indian marketplace. Featuring expert insights, industry analysis, market data, and case studies, it explores topics such as branding, advertising, digital marketing, retail, media, consumer preferences, and business strategy. The volume provides valuable perspectives on how businesses can effectively engage different generations of consumers and adapt to emerging market opportunities. An essential resource for marketers, business leaders, entrepreneurs, students, and researchers, this edition offers a detailed snapshot of India's dynamic marketing environment and the strategies driving business growth.\u003c\/span\u003e\u003c\/p\u003e","brand":"BW Books","offers":[{"title":"Default Title","offer_id":67439104917808,"sku":"BestBookCentre__G11408","price":249.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/BestBook-2026-08-03T145642.993.png?v=1785750225","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/the-marketing-whitebook-2014-15","provider":"Retail Maharaj","version":"1.0","type":"link"}