{"product_id":"the-handbook-of-brand-management","title":"THE HANDBOOK OF BRAND MANAGEMENT","description":"\u003cdiv class=\"\" data-turn-id-container=\"cb5a82db-95e1-487e-8711-48f4f80dd8a9\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--sticky-padding-top)\" dir=\"auto\" data-turn-id=\"cb5a82db-95e1-487e-8711-48f4f80dd8a9\" data-turn-id-container=\"cb5a82db-95e1-487e-8711-48f4f80dd8a9\" data-testid=\"conversation-turn-1465\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-6a3155fe-5dd0-83ee-afda-33fdda3d1639-19\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a3155fe-5dd0-83ee-afda-33fdda3d1639-19\" data-turn-id-container=\"request-6a3155fe-5dd0-83ee-afda-33fdda3d1639-19\" data-testid=\"conversation-turn-1466\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"cd8303c2-041e-4bce-baff-bd15913797fc\" dir=\"auto\" data-message-model-slug=\"gpt-5-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"379\"\u003e\u003cstrong data-start=\"0\" data-end=\"16\"\u003eBook Details\u003c\/strong\u003e\u003cbr data-start=\"16\" data-end=\"19\"\u003e\u003cstrong data-start=\"19\" data-end=\"33\"\u003eBook Name:\u003c\/strong\u003e [Title Not Provided] (English Version)\u003cbr data-start=\"72\" data-end=\"75\"\u003e\u003cstrong data-start=\"75\" data-end=\"86\"\u003eAuthor:\u003c\/strong\u003e David Arnold\u003cbr data-start=\"99\" data-end=\"102\"\u003e\u003cstrong data-start=\"102\" data-end=\"116\"\u003ePublisher:\u003c\/strong\u003e Perseus Books\u003cbr data-start=\"130\" data-end=\"133\"\u003e\u003cstrong data-start=\"133\" data-end=\"142\"\u003eISBN:\u003c\/strong\u003e 0201632799\u003cbr data-start=\"153\" data-end=\"156\"\u003e\u003cstrong data-start=\"156\" data-end=\"175\"\u003ePublished Year:\u003c\/strong\u003e 1992\u003cbr data-start=\"180\" data-end=\"183\"\u003e\u003cstrong data-start=\"183\" data-end=\"195\"\u003eBinding:\u003c\/strong\u003e Hard Back\u003cbr data-start=\"205\" data-end=\"208\"\u003e\u003cstrong data-start=\"208\" data-end=\"221\"\u003eLanguage:\u003c\/strong\u003e English\u003cbr data-start=\"229\" data-end=\"232\"\u003e\u003cstrong data-start=\"232\" data-end=\"242\"\u003ePages:\u003c\/strong\u003e 259\u003cbr data-start=\"246\" data-end=\"249\"\u003e\u003cstrong data-start=\"249\" data-end=\"264\"\u003eDimensions:\u003c\/strong\u003e 6.26 x 2.54 x 24.13 cm\u003cbr data-start=\"287\" data-end=\"290\"\u003e\u003cstrong data-start=\"290\" data-end=\"304\"\u003eCondition:\u003c\/strong\u003e Used Good (edges of the spine minor damage)\u003cbr data-start=\"348\" data-end=\"351\"\u003e\u003cstrong data-start=\"351\" data-end=\"368\"\u003eAvailability:\u003c\/strong\u003e In Stock\u003c\/p\u003e\n\u003cp data-start=\"381\" data-end=\"637\"\u003e\u003cstrong data-start=\"381\" data-end=\"399\"\u003eAbout the Book\u003c\/strong\u003e\u003cbr data-start=\"399\" data-end=\"402\"\u003eThis 1992 publication by David Arnold (English Version) offers specialized insights into its subject matter, presenting detailed analysis and practical perspectives. Suitable for students, professionals, and enthusiasts in the field.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Perseus Books","offers":[{"title":"Default Title","offer_id":67303689126192,"sku":"BestBookCentre__M4391","price":695.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/BestBook-2026-07-08T164052.902.png?v=1783509121","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/the-handbook-of-brand-management","provider":"Retail Maharaj","version":"1.0","type":"link"}