{"product_id":"the-challenger-customer-selling-to-the-hidden-influencer-who-can-multiply-your-results","title":"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matthew Dixon,Brent Adamson,Pat Spenner And Nick Toman\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Portfolio\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e Latest\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 288\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 03-09-2015\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 23046008\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e From the authors of the internationally-bestselling business classic The Challenger Sale\u003cbr\u003e\n\u003cbr\u003e\n'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive\u003cbr\u003e\n\u003cbr\u003e\n---------------------------------------------------------------\u003cbr\u003e\n\u003cbr\u003e\nIn The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers.\u003cbr\u003e\n\u003cbr\u003e\nChallenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.\u003cbr\u003e\n\u003cbr\u003e\nBased on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.\u003cbr\u003e\n\u003cbr\u003e\nThe Challenger Sale, Amazon bestseller, Sales \u0026amp; Selling, January 2024\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780241196564\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.1 x 6.0 x 0.9 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":66564779966768,"sku":"Trans_9780241196564","price":994.34,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/81UTv7XJjqL.jpg?v=1776622743","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/the-challenger-customer-selling-to-the-hidden-influencer-who-can-multiply-your-results","provider":"Retail Maharaj","version":"1.0","type":"link"}