{"product_id":"textbook-of-pharma-marketing-management-sem-viii","title":"TEXTBOOK OF PHARMA MARKETING MANAGEMENT (SEM VIII)","description":"\u003cp data-start=\"0\" data-end=\"16\"\u003e\u003cstrong data-start=\"0\" data-end=\"16\"\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"18\" data-end=\"185\"\u003e\n\u003cli data-start=\"18\" data-end=\"87\"\u003e\n\u003cp data-start=\"20\" data-end=\"87\"\u003e\u003cstrong data-start=\"20\" data-end=\"34\"\u003eBook Name:\u003c\/strong\u003e TEXTBOOK OF PHARMA MARKETING MANAGEMENT (SEM VIII)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"88\" data-end=\"115\"\u003e\n\u003cp data-start=\"90\" data-end=\"115\"\u003e\u003cstrong data-start=\"90\" data-end=\"104\"\u003ePublisher:\u003c\/strong\u003e PV Books\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"116\" data-end=\"141\"\u003e\n\u003cp data-start=\"118\" data-end=\"141\"\u003e\u003cstrong data-start=\"118\" data-end=\"131\"\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"142\" data-end=\"185\"\u003e\n\u003cp data-start=\"144\" data-end=\"185\"\u003e\u003cstrong data-start=\"144\" data-end=\"155\"\u003eCourse:\u003c\/strong\u003e B. Pharmacy – Semester VIII\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"187\" data-end=\"205\"\u003e\u003cstrong data-start=\"187\" data-end=\"205\"\u003eAbout the Book\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"207\" data-end=\"887\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis textbook is prepared as per the B.Pharm Semester VIII syllabus and provides a detailed understanding of Pharmaceutical Marketing Management. It covers core topics such as marketing principles, product and brand management, pricing strategies, distribution channels, promotional practices, and ethical marketing in the pharmaceutical industry. The content is presented in a clear, systematic, and student-friendly manner to help students understand the practical application of marketing concepts in real-world pharmaceutical business environments. The book is highly useful for regular study, revision, and semester examination preparation for final-year B.Pharmacy students.\u003c\/p\u003e","brand":"PV Books","offers":[{"title":"Default Title","offer_id":50518752035120,"sku":"DRG.SVikashCompanyJalandhar_100096","price":280.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/DRG.SVikashCompanyJalandhar_100096.jpg?v=1768378974","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/textbook-of-pharma-marketing-management-sem-viii","provider":"Retail Maharaj","version":"1.0","type":"link"}