{"product_id":"talk-triggers-the-complete-guide-to-creating-customers-with-word-of-mouth","title":"Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Baer, Jay\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Portfolio\u003c\/p\u003e\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Brown\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 272\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 02-10-2018\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 0525537279_used\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.\u003cbr\u003e\n\u003cbr\u003e\nWord of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.\u003cbr\u003e\n\u003cbr\u003e\nThe key to activating customer chatter is the realization that same is lame. Nobody says \"let me tell you about this perfectly adequate experience I had last night.\" The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.\u003cbr\u003e\n\u003cbr\u003e\nTalk Triggers contains:\u003cbr\u003e\nProprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn \u0026amp; Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants\u003cbr\u003e\nConsumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.\u003cbr\u003e\n\u003cbr\u003e\nCombining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780525537274\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.3 x 6.3 x 1.1 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":50234430292272,"sku":"Trans_9780525537274","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/81GEpjYWF0L.jpg?v=1761032199","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/talk-triggers-the-complete-guide-to-creating-customers-with-word-of-mouth","provider":"Retail Maharaj","version":"1.0","type":"link"}