{"product_id":"sustainable-marketing-planning","title":"Sustainable Marketing Planning","description":"\u003cp data-start=\"0\" data-end=\"224\"\u003e\u003cstrong data-start=\"0\" data-end=\"10\"\u003eAuthor\u003c\/strong\u003e: Richardson, Neil\u003cbr data-start=\"28\" data-end=\"31\"\u003e\u003cstrong data-start=\"31\" data-end=\"40\"\u003eBrand\u003c\/strong\u003e: Routledge\u003cbr data-start=\"51\" data-end=\"54\"\u003e\u003cstrong data-start=\"54\" data-end=\"65\" data-is-only-node=\"\"\u003eEdition\u003c\/strong\u003e: 2\u003cbr data-start=\"68\" data-end=\"71\"\u003e\u003cstrong data-start=\"71\" data-end=\"82\"\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr data-start=\"114\" data-end=\"117\"\u003e\u003cstrong data-start=\"117\" data-end=\"136\"\u003eNumber of Pages\u003c\/strong\u003e: 284\u003cbr data-start=\"141\" data-end=\"144\"\u003e\u003cstrong data-start=\"144\" data-end=\"160\"\u003eRelease Date\u003c\/strong\u003e: 16-04-2024\u003cbr data-start=\"172\" data-end=\"175\"\u003e\u003cstrong data-start=\"175\" data-end=\"182\"\u003eEAN\u003c\/strong\u003e: 9781032561721\u003cbr data-start=\"197\" data-end=\"200\"\u003e\u003cstrong data-start=\"200\" data-end=\"213\"\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003cp data-start=\"226\" data-end=\"755\"\u003e\u003cstrong data-start=\"226\" data-end=\"241\"\u003eDescription\u003c\/strong\u003e:\u003cbr data-start=\"242\" data-end=\"245\"\u003eThis book offers practical insights, tools, and frameworks to assist readers in crafting both tactically and strategically sound marketing plans. It emphasizes the integration of sustainability into these plans and encourages students to reflect on why such changes are necessary. The text covers a range of contemporary themes that influence sustainable marketing, including consumer behavior, entrepreneurialism, internal marketing, services, international marketing, event management, and digital marketing.\u003c\/p\u003e\n\u003cp data-start=\"757\" data-end=\"1279\"\u003eThe second edition has been thoroughly updated to address sustainability challenges, such as environmental concerns, sustainable accreditation, and the integration of the UN SDGs. It delves into the value discourses that underpin sustainability and introduces new examples, case studies, and concepts like TBL-based loyalty. The book is equipped with tools and frameworks to facilitate learning, including chapter learning outcomes, summaries, exercises, and mini case studies that effectively bridge theory with practice.\u003c\/p\u003e\n\u003cp data-start=\"1281\" data-end=\"1701\"\u003eDesigned for advanced undergraduate and postgraduate students of sustainable marketing and marketing strategy, as well as professionals aiming to improve their organizations' competitive advantage, this book is essential for anyone looking to develop an understanding of sustainable marketing in today's world. It also includes online resources for instructors, including PowerPoint slides and multiple-choice questions.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"Default Title","offer_id":49885881893168,"sku":"Sarat_9781032561721","price":3900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-sustainable-marketing-planning-41109342486832.jpg?v=1775964713","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/sustainable-marketing-planning","provider":"Retail Maharaj","version":"1.0","type":"link"}