{"product_id":"strategic-management-of-technological-innovation-7th-edition-melissa-a-schilling-ravi-shankar","title":"Strategic Management of Technological Innovation | 7th Edition | Melissa A. Schilling \u0026 Ravi Shankar","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ravi Shankar\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e McGraw-Hill Education\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 424\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-10-2025\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e About the Book\u003cbr\u003e\n\u003cbr\u003e\nMelissa Schilling's Strategic Management of Technological Innovation is the leading innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.\u003cbr\u003e\nThis book integrates global research and practical frameworks to help students and professionals manage technology and innovation strategically. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research to guide further reading. The Indian adaptation adds perspectives from emerging markets, offering actionable strategies to address technological advancements and foster growth in academic and professional contexts.\u003cbr\u003e\n\u003cbr\u003e\n✨ Salient Features\u003cbr\u003e\nComprehensive Coverage: Extensive discussion ranging from Industry Dynamics of Technological Innovation to Formulating and Implementing Technological Innovation Strategy. Focus on Current Innovation Trends: Use of Big Data in guiding innovation, Frugal Innovation, Strategies for sustainable supply chain innovation, Generative AI, Blockchain, IoT, etc. Global Cases, Data, and Examples: Opening cases and examples feature companies from China, India, Israel, Japan, the Netherlands, Kenya, the United States, and more. 15+ New Short Cases: Netflix and the Battle of the Streaming Services, Failure to Launch at Uber Elevate, How Apple Organizes for Innovation, Strategic Intents in E-Mobility and Ola’s Landscape, Tata Power - Strategically Transitioning Towards Clean and Green Energy, etc.\u003cbr\u003e\n\u003cbr\u003e\n🌐 Web Supplements\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nInstructor Resources\u003cbr\u003e\n\u003cbr\u003e\nA wealth of information is available online through McGraw-Hill’s Connect. These can be accessed at: https:\/\/connect.mheducation.com PowerPoint Presentations Instructor Manual\u003cbr\u003e\n\u003cbr\u003e\nStudent Resources\u003cbr\u003e\nSuggested list of cases Videos Readings to complement the chapters\u003cbr\u003e\n\u003cbr\u003e\n📑 Table of Contents\u003cbr\u003e\nIntroduction\u003cbr\u003e\n\u003cbr\u003e\nPART ONE: Industry Dynamics of Technological Innovation\u003cbr\u003e\nSources of Innovation Types and Patterns of Innovation Standards Battles, Modularity, and Platform Competition Timing of Entry\u003cbr\u003e\n\u003cbr\u003e\nPART TWO: Formulating Technological Innovation Strategy\u003cbr\u003e\nDefining the Organization’s Strategic Direction Choosing Innovation Projects Collaboration Strategies Protecting Innovation\u003cbr\u003e\n\u003cbr\u003e\nPART THREE: Implementing Technological Innovation Strategy\u003cbr\u003e\nOrganizing for Innovation Managing the New Product Development Process Managing New Product Development Teams Crafting a Deployment Strategy\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789364442541\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.3 x 7.2 x 0.7 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51289788121392,"sku":"UDH_9789364442541","price":675.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/71ivEibyK_L.jpg?v=1775403002","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/strategic-management-of-technological-innovation-7th-edition-melissa-a-schilling-ravi-shankar","provider":"Retail Maharaj","version":"1.0","type":"link"}