{"product_id":"strategic-brand-management-and-development-creating-and-marketing-successful-brands-1","title":"Strategic Brand Management and Development: Creating and Marketing Successful Brands","description":"\u003cp data-start=\"57\" data-end=\"326\"\u003e\u003cstrong data-start=\"57\" data-end=\"67\"\u003eAuthor\u003c\/strong\u003e: Lalaounis, Sotiris T.\u003cbr data-start=\"90\" data-end=\"93\"\u003e\u003cstrong data-start=\"93\" data-end=\"102\"\u003eBrand\u003c\/strong\u003e: Routledge\u003cbr data-start=\"113\" data-end=\"116\"\u003e\u003cstrong data-start=\"116\" data-end=\"127\"\u003eEdition\u003c\/strong\u003e: First Edition\u003cbr data-start=\"142\" data-end=\"145\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"145\" data-end=\"156\"\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr data-start=\"167\" data-end=\"170\"\u003e\u003cstrong data-start=\"170\" data-end=\"189\"\u003eNumber of Pages\u003c\/strong\u003e: 368\u003cbr data-start=\"194\" data-end=\"197\"\u003e\u003cstrong data-start=\"197\" data-end=\"213\"\u003eRelease Date\u003c\/strong\u003e: 31-12-2020\u003cbr data-start=\"225\" data-end=\"228\"\u003e\u003cstrong data-start=\"228\" data-end=\"235\"\u003eEAN\u003c\/strong\u003e: 9781032225906\u003cbr data-start=\"250\" data-end=\"253\"\u003e\u003cstrong data-start=\"253\" data-end=\"275\"\u003ePackage Dimensions\u003c\/strong\u003e: 9.7 x 6.9 x 0.8 inches\u003cbr data-start=\"299\" data-end=\"302\"\u003e\u003cstrong data-start=\"302\" data-end=\"315\"\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003cp data-start=\"328\" data-end=\"1166\"\u003e\u003cstrong data-start=\"328\" data-end=\"339\"\u003eDetails\u003c\/strong\u003e:\u003cbr data-start=\"340\" data-end=\"343\"\u003e\u003cem data-start=\"343\" data-end=\"387\"\u003eStrategic Brand Management and Development\u003c\/em\u003e brings together theories and concepts from brand management, consumer culture theory, marketing, communications, and design. This book offers a deep understanding of how organizations can successfully develop, market, and manage their brands. Drawing on research from the social sciences and humanities, it delves into brand identity design, marketing programs, brand performance measurement, and sustaining brand equity. The book blends psychological, sociological, cultural, and management perspectives to offer a comprehensive approach to brand development. Case studies on brands like Burberry, Juventus F.C., Pukka Herbs, and YO! contextualize the theory, making it an essential resource for students and professionals in marketing, brand management, and consumer research.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"Default Title","offer_id":49885562994992,"sku":"Sarat_9781032225906","price":1271.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-strategic-brand-management-and-development-creating-and-marketing-successful-brands-41104893378864.jpg?v=1775962374","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/strategic-brand-management-and-development-creating-and-marketing-successful-brands-1","provider":"Retail Maharaj","version":"1.0","type":"link"}