{"product_id":"strategic-brand-management-5e","title":"Strategic Brand Management, 5e","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthors\u003c\/strong\u003e: Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Isaac C. Jacob\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Pearson\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition\u003c\/strong\u003e: Fifth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNumber of Pages\u003c\/strong\u003e: 672\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN\u003c\/strong\u003e: 9789353946135\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRelease Date\u003c\/strong\u003e: 15-11-2020\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e: 10.0 x 7.9 x 0.9 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is the \u003cstrong\u003eFifth Edition\u003c\/strong\u003e of the highly regarded textbook, \u003cstrong\u003e\"Marketing Management\"\u003c\/strong\u003e by \u003cstrong\u003eKevin Lane Keller\u003c\/strong\u003e and his co-authors. The book is widely used in \u003cstrong\u003emarketing courses\u003c\/strong\u003e and serves as a comprehensive guide for both \u003cstrong\u003estudents\u003c\/strong\u003e and \u003cstrong\u003epractitioners\u003c\/strong\u003e interested in marketing strategies, consumer behavior, and market dynamics.\u003c\/p\u003e\n\u003cp\u003eKey features of the book:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIn-depth coverage of \u003cstrong\u003emarketing theory\u003c\/strong\u003e and \u003cstrong\u003ereal-world applications\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFocus on \u003cstrong\u003ebrand management\u003c\/strong\u003e with insights into building, managing, and growing strong brands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGlobal marketing perspective\u003c\/strong\u003e with case studies from various industries around the world.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePractical examples, tools, and strategies to help marketers understand and navigate the complexities of the modern business world.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis edition includes updated content to reflect the latest trends, challenges, and innovations in the field of marketing.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"Default Title","offer_id":49951745016112,"sku":"Sarat_9789353946135","price":872.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/pearson-book-default-title-strategic-brand-management-5e-41326631747888.jpg?v=1775949630","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/strategic-brand-management-5e","provider":"Retail Maharaj","version":"1.0","type":"link"}