{"product_id":"social-marketing-principles-and-practice-for-delivering-global-change","title":"Social Marketing:Principles and Practice for Delivering Global Change","description":"\u003cp data-start=\"75\" data-end=\"261\"\u003e\u003cstrong data-start=\"75\" data-end=\"85\"\u003eAuthor\u003c\/strong\u003e: Hastings, Gerard\u003cbr data-start=\"103\" data-end=\"106\"\u003e\u003cstrong data-start=\"106\" data-end=\"115\"\u003eBrand\u003c\/strong\u003e: Routledge\u003cbr data-start=\"126\" data-end=\"129\"\u003e\u003cstrong data-start=\"129\" data-end=\"140\"\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr data-start=\"151\" data-end=\"154\"\u003e\u003cstrong data-start=\"154\" data-end=\"173\"\u003eNumber of Pages\u003c\/strong\u003e: 374\u003cbr data-start=\"178\" data-end=\"181\"\u003e\u003cstrong data-start=\"181\" data-end=\"197\" data-is-only-node=\"\"\u003eRelease Date\u003c\/strong\u003e: 09-01-2025\u003cbr data-start=\"209\" data-end=\"212\"\u003e\u003cstrong data-start=\"212\" data-end=\"219\"\u003eEAN\u003c\/strong\u003e: 9781041044567\u003cbr data-start=\"234\" data-end=\"237\"\u003e\u003cstrong data-start=\"237\" data-end=\"250\"\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"918\"\u003e\u003cstrong data-start=\"263\" data-end=\"281\"\u003eAbout the Book\u003c\/strong\u003e:\u003cbr data-start=\"282\" data-end=\"285\"\u003eIn this updated fourth edition of \u003cem data-start=\"319\" data-end=\"337\"\u003eSocial Marketing\u003c\/em\u003e, Gerard Hastings explores how marketing techniques can be harnessed to address pressing global challenges. With the rise of social inequalities, climate crises, and public health issues like COVID-19, this book provides fresh insights into how marketing can be applied for social good. Key updates include new content on climate breakdown, inequality, diversity, and poverty. Featuring contemporary global case studies, reflective questions, and critical thinking tasks, this textbook equips readers with the tools to analyze the origins of these challenges and propose solutions.\u003c\/p\u003e\n\u003cp data-start=\"920\" data-end=\"1159\"\u003eWhether you’re already familiar with marketing or come from a social science, public health, or ecological background, this book helps you apply marketing strategies in health, social, and environmental contexts to drive meaningful change.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"Default Title","offer_id":49870761689392,"sku":"Sarat_9781041044567","price":2036.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-social-marketing-principles-and-practice-for-delivering-global-change-41068070306096.jpg?v=1775968241","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/social-marketing-principles-and-practice-for-delivering-global-change","provider":"Retail Maharaj","version":"1.0","type":"link"}