{"product_id":"rural-marketing-1","title":"Rural Marketing","description":"\u003cp data-start=\"67\" data-end=\"343\"\u003e\u003cstrong data-start=\"67\" data-end=\"77\"\u003eAuthor\u003c\/strong\u003e: Various Authors\u003cbr data-start=\"94\" data-end=\"97\"\u003e\u003cstrong data-start=\"97\" data-end=\"110\"\u003ePublisher\u003c\/strong\u003e: Scientific Publishers\u003cbr data-start=\"133\" data-end=\"136\"\u003e\u003cstrong data-start=\"136\" data-end=\"148\"\u003eLanguage\u003c\/strong\u003e: English\u003cbr data-start=\"157\" data-end=\"160\"\u003e\u003cstrong data-start=\"160\" data-end=\"171\"\u003eEdition\u003c\/strong\u003e: 1st Edition, 2021\u003cbr data-start=\"190\" data-end=\"193\"\u003e\u003cstrong data-start=\"193\" data-end=\"201\"\u003eISBN\u003c\/strong\u003e: 9788172339159\u003cbr data-start=\"216\" data-end=\"219\"\u003e\u003cstrong data-start=\"219\" data-end=\"228\"\u003ePages\u003c\/strong\u003e: 449\u003cbr data-start=\"233\" data-end=\"236\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"236\" data-end=\"245\"\u003eCover\u003c\/strong\u003e: Hardcover\u003cbr data-start=\"256\" data-end=\"259\"\u003e\u003cstrong data-start=\"259\" data-end=\"267\"\u003eSize\u003c\/strong\u003e: 6.50 x 9.75 inches\u003cbr data-start=\"287\" data-end=\"290\"\u003e\u003cstrong data-start=\"290\" data-end=\"300\"\u003eWeight\u003c\/strong\u003e: 900 gms\u003cbr data-start=\"309\" data-end=\"312\"\u003e\u003cstrong data-start=\"312\" data-end=\"325\"\u003eBook Type\u003c\/strong\u003e: Reference Book\u003c\/p\u003e\n\u003cp data-start=\"345\" data-end=\"894\"\u003e\u003cstrong data-start=\"345\" data-end=\"357\"\u003eOverview\u003c\/strong\u003e:\u003cbr data-start=\"358\" data-end=\"361\"\u003eThis book offers a comprehensive understanding of Rural Marketing in India, addressing its issues, challenges, and opportunities. It provides insights into how rural markets can be developed and offers a roadmap for marketers, policymakers, and business owners interested in engaging with rural India. The book emphasizes the importance of rural marketing in driving sustainable growth and enhancing rural development, focusing on the evolving landscape of marketing, cooperative marketing in agriculture, social marketing, and more.\u003c\/p\u003e\n\u003cp data-start=\"896\" data-end=\"1326\"\u003eThe content includes empirical investigations, case studies, and strategies for addressing various challenges faced by rural marketers. Topics include the impact of information technology on rural marketing, the role of cooperatives, social marketing relevance, and the emerging trends in tourism marketing. This book is an invaluable resource for students, professionals, and anyone interested in rural development and marketing.\u003c\/p\u003e\n\u003cp data-start=\"1328\" data-end=\"1350\"\u003e\u003cstrong data-start=\"1328\" data-end=\"1349\"\u003eTable of Contents\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp data-start=\"1352\" data-end=\"1403\"\u003e\u003cstrong data-start=\"1352\" data-end=\"1401\"\u003ePart - A: A Profile of Indian Rural Marketing\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-start=\"1404\" data-end=\"3118\"\u003e\n\u003cli data-start=\"1404\" data-end=\"1467\"\u003e\n\u003cp data-start=\"1407\" data-end=\"1467\"\u003eIssues and Challenges in Rural Marketing – Dr. A. Selvaraj\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1468\" data-end=\"1576\"\u003e\n\u003cp data-start=\"1471\" data-end=\"1576\"\u003eChallenges in Rural Marketing – Prof. P.N. Singh, Prof. S.B. Verma, Madhusudan Narayan \u0026amp; P. Thryambakam\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1577\" data-end=\"1640\"\u003e\n\u003cp data-start=\"1580\" data-end=\"1640\"\u003eRural Marketing: Perspective and Issues – Prof. L.P. Singh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1641\" data-end=\"1729\"\u003e\n\u003cp data-start=\"1644\" data-end=\"1729\"\u003eRural Marketing: Challenges in the New Millennium – Keshav Sharma \u0026amp; Deepak R. Gupta\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1730\" data-end=\"1787\"\u003e\n\u003cp data-start=\"1733\" data-end=\"1787\"\u003eRural Marketing and Rural Development – Huchhe Gowda\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1788\" data-end=\"1841\"\u003e\n\u003cp data-start=\"1791\" data-end=\"1841\"\u003eDeveloping Rural Marketing Systems – Sivamurugan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1842\" data-end=\"1913\"\u003e\n\u003cp data-start=\"1845\" data-end=\"1913\"\u003eRural Marketing - The Mantra for Sustainable Growth – Pinaki Ghosh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1914\" data-end=\"1962\"\u003e\n\u003cp data-start=\"1917\" data-end=\"1962\"\u003eRural Markets: Miles to Go – Naren N. Joshi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1963\" data-end=\"2046\"\u003e\n\u003cp data-start=\"1966\" data-end=\"2046\"\u003eRural Marketing in India: Corporate Strategies – D. Satish \u0026amp; B. V. Subramaniam\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2047\" data-end=\"2124\"\u003e\n\u003cp data-start=\"2051\" data-end=\"2124\"\u003eChanging Face of Rural Marketing – C. Rajendra Kumar \u0026amp; Sanjay S. Kaptan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2125\" data-end=\"2228\"\u003e\n\u003cp data-start=\"2129\" data-end=\"2228\"\u003eRural Marketing in India: An Empirical Investigation – Dr. Yogesh Upathyay \u0026amp; Dr. Shiv Kumar Singh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2229\" data-end=\"2281\"\u003e\n\u003cp data-start=\"2233\" data-end=\"2281\"\u003eKaleidoscope of Rural Marketing – K. Rajamohan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2282\" data-end=\"2357\"\u003e\n\u003cp data-start=\"2286\" data-end=\"2357\"\u003eManagement of Rural Fair Price Shops – K. Raji Reddy \u0026amp; V. Pavan Kumar\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2358\" data-end=\"2459\"\u003e\n\u003cp data-start=\"2362\" data-end=\"2459\"\u003eEducation in Rural Marketing: Some Suggestions – Dinesh Kumar, A. P. Pandey \u0026amp; A. Mohamed Jaffar\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2460\" data-end=\"2527\"\u003e\n\u003cp data-start=\"2464\" data-end=\"2527\"\u003eEducation in Rural Marketing: Some Key Issues – Anil Chandhok\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2528\" data-end=\"2624\"\u003e\n\u003cp data-start=\"2532\" data-end=\"2624\"\u003eImpact of Information Technology on Rural Marketing – C. Rajendra Kumar \u0026amp; Sanjay S. Kaptan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2625\" data-end=\"2698\"\u003e\n\u003cp data-start=\"2629\" data-end=\"2698\"\u003eChallenges Faced in Communication by Rural Marketing – Amit Banerji\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2699\" data-end=\"2801\"\u003e\n\u003cp data-start=\"2703\" data-end=\"2801\"\u003eRural Retail Markets: Opportunities for India’s Business and Commercial Houses – Dr. Amrit Patel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2802\" data-end=\"2875\"\u003e\n\u003cp data-start=\"2806\" data-end=\"2875\"\u003eChanging Scenario of Rural Marketing Environment – Dr. Vijay Pareek\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2876\" data-end=\"2969\"\u003e\n\u003cp data-start=\"2880\" data-end=\"2969\"\u003eRural Marketing under LPG Era: Perspective and Challenges – A. K. Malviya \u0026amp; Anand Kumar\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2970\" data-end=\"3034\"\u003e\n\u003cp data-start=\"2974\" data-end=\"3034\"\u003eMarketing Paradigms for Rural India – Dr. Thomas T. Thomas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3035\" data-end=\"3118\"\u003e\n\u003cp data-start=\"3039\" data-end=\"3118\"\u003eCorporate-SHG Linkages for Rural Markets – Vivek Kumar Tripathi \u0026amp; Tanu Marwah\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"3120\" data-end=\"4557\"\u003e\u003cstrong data-start=\"3120\" data-end=\"3168\"\u003ePart - B: Status of Rural Marketing in India\u003c\/strong\u003e\u003cbr data-start=\"3168\" data-end=\"3171\"\u003e23. Fabindia: Marketing Handloom Fabrics – Savita Modak\u003cbr data-start=\"3226\" data-end=\"3229\"\u003e24. Changing Landscape for Survival of Handloom – Aruna Verma\u003cbr data-start=\"3290\" data-end=\"3293\"\u003e25. Marketing Handlooms: Increasing Competitiveness – Adarsh Kumar\u003cbr data-start=\"3359\" data-end=\"3362\"\u003e26. Enhancing Product Range and Value for Customers – Poonam Bir Kasturi\u003cbr data-start=\"3434\" data-end=\"3437\"\u003e27. Altering Dominant Market Norms and Changing the Nature of Market Transactions – B. Syama Sundari\u003cbr data-start=\"3537\" data-end=\"3540\"\u003e28. Handlooms: A Tradition of Skills – B. K. Sinha\u003cbr data-start=\"3590\" data-end=\"3593\"\u003e29. Handlooms: Needs and Challenges – Seemanthini Niranjana\u003cbr data-start=\"3652\" data-end=\"3655\" data-is-only-node=\"\"\u003e30. Continuing Crisis in Handlooms – Dharma Raju Palli\u003cbr data-start=\"3709\" data-end=\"3712\"\u003e31. Changing Face of Marketing Co-operatives – Prof. L. P. Singh\u003cbr data-start=\"3776\" data-end=\"3779\"\u003e32. Cooperative Marketing in India – Prof. L. P. Singh\u003cbr data-start=\"3833\" data-end=\"3836\"\u003e33. Co-operative Marketing: A Rural Perspective – C. Rajendra Kumar \u0026amp; Dr. Sanjay S. Kaptan\u003cbr data-start=\"3926\" data-end=\"3929\"\u003e34. Marketing Co-operatives in Agriculture: Emerging Challenges – P. K. Mishra\u003cbr data-start=\"4007\" data-end=\"4010\"\u003e35. Social Marketing and their Relevance – M. Samgadharan \u0026amp; Hena Naqvi\u003cbr data-start=\"4080\" data-end=\"4083\"\u003e36. Social Marketing and Rural Development – K. A. Raju\u003cbr data-start=\"4138\" data-end=\"4141\"\u003e37. Online Marketing in the Hospitality Industry – R. Venkatesh\u003cbr data-start=\"4204\" data-end=\"4207\"\u003e38. Cost-Effective Marketing through SMS and Internet – Mohit A. Parekh\u003cbr data-start=\"4278\" data-end=\"4281\"\u003e39. Online Shopping in India: Findings from Consumer Research – T. Sai Vijay \u0026amp; M.S. Balajit\u003cbr data-start=\"4372\" data-end=\"4375\"\u003e40. Virtual Socialisation Services: Cyber Currency of the Future – K. P. Naachimuthu\u003cbr data-start=\"4459\" data-end=\"4462\"\u003e41. Emerging Trends and Strategies in Tourism Marketing – T. R. Nagesh \u0026amp; Srikanta Kumar Pathi\u003c\/p\u003e\n\u003cp data-start=\"4559\" data-end=\"5316\"\u003e\u003cstrong data-start=\"4559\" data-end=\"4609\"\u003ePart - C: Rural Marketing and Consumer Welfare\u003c\/strong\u003e\u003cbr data-start=\"4609\" data-end=\"4612\"\u003e42. A Framework for Sustainable Marketing – Ross Gordon, Marylyn Carrigan \u0026amp; Gerard Hastings\u003cbr data-start=\"4703\" data-end=\"4706\"\u003e43. Marketing to the Indian Rural Consumers – Annapurna M. Y.\u003cbr data-start=\"4767\" data-end=\"4770\"\u003e44. Customer Satisfaction for Rural Banking Services – Ashish Mathur\u003cbr data-start=\"4838\" data-end=\"4841\"\u003e45. Consumer Protection and Welfare – Prof. S.B. Verma \u0026amp; Dr. Potukuchi Thryambakam\u003cbr data-start=\"4923\" data-end=\"4926\"\u003e46. Consumer Protection: An Overview – Yashwant Bhave \u0026amp; Rajender Chaudhary\u003cbr data-start=\"5000\" data-end=\"5003\"\u003e47. Consumer Redressal System in India – Bupinder Zutshi, Sapna Chadah \u0026amp; Pushpa Girimati\u003cbr data-start=\"5091\" data-end=\"5094\"\u003e48. Growing Consumerism in Rural India – Dr. Sheeta Kapoor \u0026amp; Dr. Mohindra Singh\u003cbr data-start=\"5173\" data-end=\"5176\" data-is-only-node=\"\"\u003e49. Market and the Rural Consumer – Suresh Mishra\u003cbr data-start=\"5225\" data-end=\"5228\"\u003e50. Rural Market – A Gold Mine for Entrepreneurs – Dr. S.B. Verma \u0026amp; Madhusudan Narayan\u003c\/p\u003e","brand":"Scientific Publishers","offers":[{"title":"Default Title","offer_id":49956157325616,"sku":"DRG.ScientificPublishers_9788172339159","price":3550.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/scientific-publishers-book-default-title-rural-marketing-41335311761712.jpg?v=1775950801","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/rural-marketing-1","provider":"Retail Maharaj","version":"1.0","type":"link"}