{"product_id":"principles-of-marketing","title":"Principles of Marketing","description":"\u003cp\u003eHere’s the book description:\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eBook Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Dr. K.C. Pandey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789394406469\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e First 2023\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 130\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePrice:\u003c\/strong\u003e Rs.599\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\"Principles of Marketing\"\u003c\/em\u003e is an essential textbook designed for BBA students, providing an in-depth understanding of the core concepts of marketing. The book covers the key aspects of marketing, including its nature, scope, and importance, as well as the various strategies and tools used in modern marketing practices.\u003c\/p\u003e\n\u003cp\u003eThe book offers valuable insights into market segmentation, targeting, and positioning, while also focusing on crucial decisions related to product, pricing, and promotion. It further explores the unique aspects of marketing services, making it a comprehensive resource for students seeking to understand both traditional and service-based marketing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUNIT 1:\u003c\/strong\u003e Marketing: Nature, Scope, Importance, and Environment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUNIT 2:\u003c\/strong\u003e Market Segmentation, Targeting, and Positioning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUNIT 3:\u003c\/strong\u003e Product and Pricing Decisions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUNIT 4:\u003c\/strong\u003e Promotion Mix\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUNIT 5:\u003c\/strong\u003e Marketing of Services\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Laxmi Publications","offers":[{"title":"Default Title","offer_id":50050589655344,"sku":"DRG.LaxmiPublication_9789394406469","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/1672200519PrinciplesofMarketing-Cover4x6.jpg?v=1756391346","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/principles-of-marketing","provider":"Retail Maharaj","version":"1.0","type":"link"}