{"product_id":"principles-of-management-2","title":"Principles of Management","description":"\u003cp data-start=\"0\" data-end=\"18\"\u003e\u003cstrong data-start=\"0\" data-end=\"16\"\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"19\" data-end=\"172\"\u003e\n\u003cli data-section-id=\"1g5v87y\" data-start=\"19\" data-end=\"50\"\u003e\n\u003cstrong data-start=\"21\" data-end=\"30\"\u003eISBN:\u003c\/strong\u003e 978-81-8054-958-8\u003c\/li\u003e\n\u003cli data-section-id=\"q0l50\" data-start=\"51\" data-end=\"79\"\u003e\n\u003cstrong data-start=\"53\" data-end=\"65\"\u003eEdition:\u003c\/strong\u003e 1st Edition\u003c\/li\u003e\n\u003cli data-section-id=\"1gdb4z6\" data-start=\"80\" data-end=\"105\"\u003e\n\u003cstrong data-start=\"82\" data-end=\"95\"\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli data-section-id=\"gcvp7h\" data-start=\"106\" data-end=\"130\"\u003e\n\u003cstrong data-start=\"108\" data-end=\"123\"\u003eTitle Code:\u003c\/strong\u003e 1201\u003c\/li\u003e\n\u003cli data-section-id=\"nzzjhe\" data-start=\"131\" data-end=\"172\"\u003e\n\u003cstrong data-start=\"133\" data-end=\"144\"\u003eAuthor:\u003c\/strong\u003e Nair Rajan, Nair Sanjith R.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"174\" data-end=\"619\"\u003e\u003cstrong data-start=\"174\" data-end=\"192\"\u003eAbout the Book\u003c\/strong\u003e\u003cbr data-start=\"192\" data-end=\"195\"\u003eThis book is a product of \u003cstrong data-start=\"221\" data-end=\"236\"\u003eforty years\u003c\/strong\u003e of \u003cstrong data-start=\"240\" data-end=\"263\"\u003eteaching experience\u003c\/strong\u003e and guidance, specifically designed to address the dynamic field of \u003cstrong data-start=\"332\" data-end=\"345\"\u003emarketing\u003c\/strong\u003e. The book covers the revolutionary changes in marketing, both from an \u003cstrong data-start=\"416\" data-end=\"428\"\u003eacademic\u003c\/strong\u003e and \u003cstrong data-start=\"433\" data-end=\"449\" data-is-only-node=\"\"\u003eprofessional\u003c\/strong\u003e perspective. The text is structured around the concept of \u003cstrong data-start=\"508\" data-end=\"528\"\u003evalue perception\u003c\/strong\u003e, which is key to shaping marketing strategies that are relevant, effective, and adaptable.\u003c\/p\u003e\n\u003cp data-start=\"621\" data-end=\"1066\"\u003eThe book emphasizes the application of \u003cstrong data-start=\"660\" data-end=\"681\"\u003evalue exploration\u003c\/strong\u003e, \u003cstrong data-start=\"683\" data-end=\"707\"\u003evalue identification\u003c\/strong\u003e, and how these concepts can be translated into actionable strategies. Key areas of focus include \u003cstrong data-start=\"805\" data-end=\"816\"\u003epricing\u003c\/strong\u003e, \u003cstrong data-start=\"818\" data-end=\"835\"\u003ecommunication\u003c\/strong\u003e, \u003cstrong data-start=\"837\" data-end=\"849\"\u003edelivery\u003c\/strong\u003e, \u003cstrong data-start=\"851\" data-end=\"872\"\u003evalue enhancement\u003c\/strong\u003e, and \u003cstrong data-start=\"878\" data-end=\"898\"\u003evalue sustenance\u003c\/strong\u003e. This resource is ideal for students and professionals alike who want to understand and apply contemporary \u003cstrong data-start=\"1006\" data-end=\"1030\"\u003emarketing strategies\u003c\/strong\u003e driven by \u003cstrong data-start=\"1041\" data-end=\"1065\"\u003evalue-based thinking\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1068\" data-end=\"1086\"\u003e \u003c\/p\u003e","brand":"Sultan Chand \u0026 Sons","offers":[{"title":"Default Title","offer_id":66727974043952,"sku":"DRG.SultanChandandSons_8197999215","price":356.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/TC1329_PrinciplesofManagement.jpg?v=1778052917","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/principles-of-management-2","provider":"Retail Maharaj","version":"1.0","type":"link"}