{"product_id":"pearson-marketing-research-an-applied-orientation-updated-7th-edition-pearson","title":"Pearson Marketing Research | An Applied Orientation | Updated 7th Edition | - Pearson","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Naresh K. Malhotra\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e PEARSON EDUCATION\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 992\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 25-02-2025\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Marketing Research (Updated 7th Edition) is a comprehensive and up-to-date guide that equips students and professionals with the essential tools and techniques for conducting effective marketing research. With a blend of theoretical insights and practical applications, this edition delves deeper into advanced research methodologies, data analysis techniques, and the use of modern technologies in market research. Clear, accessible, and packed with real-world examples, it provides readers with the skills to understand consumer behavior, assess market conditions, and make data-driven decisions. Whether you're a student or a professional, this book is an invaluable resource for mastering the ever-evolving field of marketing research.\u003cbr\u003e\n\u003cbr\u003e\nFeatures -\u003cbr\u003e\n\u003cbr\u003e\n📚 Updated Content: Covers the latest trends and innovations in marketing research, including the use of big data, AI, and social media analytics.\u003cbr\u003e\n🔍 Real-World Case Studies: Features fresh, real-world examples from companies like Purple Audacity, Datamatics, Drshti Strategic Research Services, and Qualisys India, demonstrating how businesses use marketing research to solve complex problems and make informed decisions.\u003cbr\u003e\n🔥 Advanced Methodologies: Introduces advanced research methods such as data mining, predictive analytics, and the use of online surveys.\u003cbr\u003e\n💡 Expanded Focus on Ethics: Explores the ethical considerations in research practices, ensuring responsible and reliable data collection.\u003cbr\u003e\n🌳Practical Approach: Emphasizes how to design research projects, collect data, and interpret results to make actionable marketing decisions.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789361594489\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 11.1 x 8.4 x 1.6 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":51306671833392,"sku":"UDH_9789361594489","price":750.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/51KPVb6dWnL.jpg?v=1775578994","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/pearson-marketing-research-an-applied-orientation-updated-7th-edition-pearson","provider":"Retail Maharaj","version":"1.0","type":"link"}