{"product_id":"pearson-combo-books-marketing-management-17th-edition-marketing-management-indian-cases-2nd-edition-set-of-2-books-mba-business-enthusiast-pearson","title":"Pearson Combo Books – Marketing Management, (17th Edition) + Marketing Management: Indian Cases, 2nd Edition | Set of 2 Books | MBA \u0026 Business Enthusiast | - Pearson","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Kotler\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e PEARSON EDUCATION\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 896\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 13-05-2025\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Marketing Management, 17th Edition (9789367138199) -\u003cbr\u003e\nThe 17th edition of Marketing Management by Philip Kotler, co-authored with Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shainesh, is an authoritative guide that explores the ever-changing landscape of marketing. This edition offers in-depth insights into the disruptions caused by globalization, technological advancements, and the rise of digital platforms. It equips readers with the latest strategies, frameworks, and tools necessary to navigate these shifts. The book emphasizes the critical importance of understanding consumer behavior, analysing competitive environment and collaborative opportunities to develop effective marketing strategies, and utilizing data analytics to drive informed decision-making. Now enriched with Indian case studies and perspectives on contemporary businesses, this edition strikes a perfect balance between academic rigor and practical relevance. It serves as an invaluable resource for students and professionals alike, helping them thrive in the dynamic world of marketing.\u003cbr\u003e\nFeatures –\u003cbr\u003e\nGlobal and Indian Perspectives – Offers a comprehensive look at diverse market dynamics and business strategies across both developed and emerging economies.\u003cbr\u003e\n📚 Digital Transformation Focus - Includes updated content on digital marketing, social media, e-commerce, and the use of emerging technologies such as AI and big data in marketing decision-making.\u003cbr\u003e\n💡 Consumer Behavior Insights - Delves into modern consumer psychology, engagement patterns, and personalized marketing, particularly in the digital age.\u003cbr\u003e\n🔥 Analytical Tools - Provides powerful tools like Customer Lifetime Value (CLV), frameworks for segmentation, positioning, brand equity and marketing ROI metrics to aid strategic decisions.\u003cbr\u003e\n🎯 Exploration of New Business Models - Discusses the evolution of startups, platform-based businesses, D2C (Direct-to-Consumer) models, and the transformation of traditional business structures. Indian Edition Highlights –\u003cbr\u003e\n“ This edition includes over 55 case studies and caselets on prominent brands and leading players in India, including Amul, Aravind Eye Care, Asian Paints, Bajaj, Bandhan Bank, bigbasket, Biocon, Buhler, Cadbury, Eureka Forbes, FabIndia, Fevicol, Flipkart, HDFC Bank, Infosys, JSW Paints, Kaya Clinic, Mahindra, Maruti Suzuki, Narayana Health, PaperBoat, PayTM, Plaeto Shoes, Reliance Jio, Samsung, SBI Yono, Taj Hotels, Tata Motors, Tanishq, Tata Steel, Tata Trusts, Titan, TCS, Wipro, and more. Additionally, the book examines new-age businesses with innovative models, such as Amazon, Ather Energy, Clirnet, cult.fit, Flipkart, InMobi, ID Vada, Lenskart, Treebo, udaan, and others, showcasing the changing face of entrepreneurship and business in today's digital world.”\u003cbr\u003e\nMarketing Management: Indian Cases, 2nd Edition (9789361599743) -\u003cbr\u003e\nPearson’s Marketing Management: Indian Cases, 2nd Edition is a compilation of case studies by eminent Marketing Management academics and practitioners in India, who have specifically crafted and curated each case study for students of Marketing to delve, discuss, and understand the various concepts of marketing in the Indian context.\u003cbr\u003e\nWith 23 contemporary cases this resource offers detailed analyses of diverse marketing principles and theories applied by reputed Indian and multinational companies. The lucid language and structured case studies encourage students to grasp the embedded themes and concepts in Marketing Management.\u003cbr\u003e\nFeatures –\u003cbr\u003e\n🔥 Several big brand stories featured in this book include—MTR Foods, ZICOM Mahindra and Mahindra, Fevicol, Groupon, Unilever\u003cbr\u003e\n🎯 New case studies of established brands include—Taj Hotels (IHCL), BPCL, Cadbury Dairy Milk, Sugar Free\u003cbr\u003e\n💡 Collection of unique businesses case studies include—Jaipur Rugs, AAVA Mineral Water, Travel-O-Stories\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789367133903\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 10.9 x 8.5 x 1.3 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":51306672095536,"sku":"UDH_9789367133903","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/81NkLWH-CGL.jpg?v=1775579020","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/pearson-combo-books-marketing-management-17th-edition-marketing-management-indian-cases-2nd-edition-set-of-2-books-mba-business-enthusiast-pearson","provider":"Retail Maharaj","version":"1.0","type":"link"}