{"product_id":"niche-the-missing-middle-and-why-business-needs-to-specialise-to-survive","title":"niche the missing middle and why business needs to specialise to survive","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBook Details\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSKU ID:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e G9399\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eISBN:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 9780349123004\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePublished Year:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2012\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAuthor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e James Harkin\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePublisher:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Abacus Books\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBook Condition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Used Good\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCondition Note:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Book is in good condition.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBook Binding Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Paper Back\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eLanguage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e English\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eNo. of Pages:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 250\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eDimensions:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 19 × 13 cm\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAvailability:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e In Stock\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSee all Books of this Author:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e James Harkin\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAbout the Book\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cspan\u003eNiche\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e by James Harkin explores the growing importance of specialization in today's rapidly evolving marketplace. Challenging the traditional belief that mass-market appeal is the key to success, Harkin demonstrates how businesses, brands, and entrepreneurs can achieve lasting growth by serving focused audiences with unique products and services. Blending business analysis with cultural and economic insights, the book examines the rise of niche markets, changing consumer behavior, digital innovation, and the impact of technology on commerce. Through engaging examples and thought-provoking observations, the author illustrates why customization, authenticity, and targeted strategies have become essential competitive advantages. Ideal for entrepreneurs, marketers, business leaders, and students, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eNiche\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e provides valuable insights into identifying opportunities, building strong brands, and succeeding in increasingly specialized markets.\u003c\/span\u003e\u003c\/p\u003e","brand":"Abacus Books","offers":[{"title":"Default Title","offer_id":67422931255600,"sku":"BestBookCentre__G9399","price":149.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/BestBook-2026-07-31T174709.166.png?v=1785500304","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/niche-the-missing-middle-and-why-business-needs-to-specialise-to-survive","provider":"Retail Maharaj","version":"1.0","type":"link"}