{"product_id":"new-venture-management-the-entrepreneur-s-roadmap","title":"New Venture Management: The Entrepreneur’s Roadmap","description":"\u003cp\u003e\u003cstrong\u003eBook Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eAuthor\u003c\/strong\u003e: Kuratko, Donald F.\u003cbr\u003e• \u003cstrong\u003eBrand\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e• \u003cstrong\u003eEdition\u003c\/strong\u003e: 2\u003cbr\u003e• \u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003eNumber of Pages\u003c\/strong\u003e: 336\u003cbr\u003e• \u003cstrong\u003eRelease Date\u003c\/strong\u003e: 06-07-2017\u003cbr\u003e• \u003cstrong\u003eEAN\u003c\/strong\u003e: 9781138208919\u003cbr\u003e• \u003cstrong\u003ePackage Dimensions\u003c\/strong\u003e: 9.0 x 5.9 x 0.9 inches\u003cbr\u003e• \u003cstrong\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e:\u003cbr\u003eThis book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs.\u003c\/p\u003e\n\u003cp\u003eThis edition’s structure aligns more logically with the venture’s lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample business plan with new material, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eA new chapter on ideation, the Business Model Canvas, and lean start-up that covers the latest methodology in idea generation and opportunity recognition to provide a tool for developing a business concept.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA new chapter on the various pathways for creating a new venture, including setting up an online venture as well as managing the day-to-day aspects of running a business.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA revised chapter on start-up capital and crowdfunding that helps students raise capital through social media.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA revised chapter on managing growth through HR planning, helping students to navigate growth on a global level successfully and ethically.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStudents in entrepreneurship and new venture management classes will find \u003cstrong\u003eNew Venture Management\u003c\/strong\u003e a valuable resource. A companion website features an instructor’s manual, test bank, PowerPoint slides, and further resources to aid instructors and students in applying their knowledge\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49873059742000,"sku":"Sarat_9781138208919","price":6142.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-new-venture-management-the-entrepreneur-s-roadmap-41075219104048.jpg?v=1775962025","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/new-venture-management-the-entrepreneur-s-roadmap","provider":"Retail Maharaj","version":"1.0","type":"link"}