{"product_id":"new-products-management-12th-edition","title":"New Products Management | 12th Edition","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Merle Crawford\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e McGraw-Hill Education\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 512\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-01-2026\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e 📘 About the Book \/ Overview\u003cbr\u003e\n\u003cbr\u003e\nThis textbook presents a streamlined, marketing-focused approach to teaching new product management. With a concise structure of 18 chapters, this edition concentrates on the most critical topics for aspiring product managers, offering updated insights and industry best practices.\u003cbr\u003e\nThe text features a robust collection of new and refreshed case studies highlighting innovative companies and products such as Oculus Rift, Adidas Parley sustainable running shoes, Google Glass, Tesla, and more. Covering both high-tech and consumer products, these real-world cases enhance learning and encourage active engagement.\u003cbr\u003e\nWhether you are a long-time user of previous editions or new to the text, New Product Management, 12e is designed to equip readers with the tools and knowledge required to succeed in the dynamic and competitive field of product management.\u003cbr\u003e\n\u003cbr\u003e\n✨ Salient Features\u003cbr\u003e\n🧭 Managerial approach covering all stages from idea generation to product launch, with emphasis on strategy, evaluation, development, and execution 💡 Modern innovation techniques including TRIZ methodology, crowdsourcing, crowdfunding, and open innovation 📊 Coverage of analytical models such as perceptual mapping and conjoint analysis to integrate stages of the new product process 📚 Expanded and updated case studies featuring companies like Oculus Rift, Adidas Parley, Google Glass, Tesla, Chipotle, Chick-fil-A, and Starbucks\u003cbr\u003e\n\u003cbr\u003e\n🆕 New to This Edition\u003cbr\u003e\n📘 Major updates and additions to case studies for more current and diverse real-world examples 🔄 Substantially updated examples throughout the text 🚀 New or expanded coverage of key topics such as portfolio management, value curve creation, TRIZ, crowdsourcing, crowdfunding, observational research, open innovation, organizational structure, 3D modelling, beta testing, sustainable product development, and frugal innovation\u003cbr\u003e\n\u003cbr\u003e\n🌐 Web Supplements\u003cbr\u003e\n\u003cbr\u003e\nInstructor Resources:\u003cbr\u003e\nSupplementary teaching materials are available through McGraw-Hill Connect including: 📊 PowerPoint presentations 📘 Instructor manual 📝 Test bank 🧩 Exercises\u003cbr\u003e\n\u003cbr\u003e\n📑 Table of Contents\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nPART ONE: Opportunity Identification and Selection\u003cbr\u003e\n1. The Strategic Elements of Product Development 2. The New Products Process 3. Opportunity Identification and Selection: Strategic Planning for New Products\u003cbr\u003e\n\u003cbr\u003e\nPART TWO: Concept Generation\u003cbr\u003e\n4. The Product Concept and Ready-Made New Product Ideas 5. New Product Ideas: The Problem Find–Solve Approach 6. New Product Ideas: Analytical Attribute Approaches\u003cbr\u003e\n\u003cbr\u003e\nPART THREE: Concept \/ Project Evaluation\u003cbr\u003e\n7. Concept Evaluation and Testing 8. The Full Screen 9. Sales Forecasting and Financial Analysis 10. Product Protocol\u003cbr\u003e\n\u003cbr\u003e\nPART FOUR: Development\u003cbr\u003e\n11. Design 12. Development Team Management 13. Product Use Testing\u003cbr\u003e\n\u003cbr\u003e\nPART FIVE: Launch\u003cbr\u003e\n14. Strategic Launch Planning 15. Implementation of the Strategic Plan 16. Market Testing 17. Launch Management 18. Public Policy Issues\u003cbr\u003e\n\u003cbr\u003e\nAppendixes\u003cbr\u003e\nA. Sources of Ideas Already Generated B. Other Techniques of Concept Generation\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789364448888\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.4 x 7.3 x 1.1 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51289788678448,"sku":"UDH_9789364448888","price":769.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/71NcjobtBlL.jpg?v=1775403034","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/new-products-management-12th-edition","provider":"Retail Maharaj","version":"1.0","type":"link"}