{"product_id":"marketing-tourism-places-rle-tourism-routledge-library-editions-tourism","title":"Marketing Tourism Places (RLE Tourism) (Routledge Library Editions: Tourism)","description":"\u003ch3\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Routledge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Brian Goodall\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e 1st Edition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781138007659\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 310\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCover:\u003c\/strong\u003e Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e 9.6 x 6.8 x 0.7 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAbout The Book\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eMarketing Communications: A Brand Narrative Approach\u003c\/em\u003e by Brian Goodall is an insightful resource that delves into the strategic use of marketing communications to build strong, effective brand narratives. The book offers a comprehensive understanding of how brands communicate with their audiences, using both traditional and digital platforms to craft compelling stories that resonate with consumers.\u003c\/p\u003e\n\u003cp\u003eGoodall presents a fresh approach to marketing communications by focusing on brand narratives, emphasizing how these stories play a critical role in shaping customer perceptions and enhancing brand loyalty. The book also covers the tools and techniques marketers can employ to communicate their brand's story effectively, ensuring alignment with the overall brand strategy.\u003c\/p\u003e\n\u003cp\u003eIdeal for students, practitioners, and professionals, this book provides both theoretical foundations and practical examples, making it an invaluable guide for those studying or working in the field of marketing and communications. The 1st edition offers a well-rounded perspective on the evolving nature of brand communication in the modern marketplace.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49919402541360,"sku":"Sarat_9781138007659","price":3192.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-marketing-tourism-places-rle-tourism-routledge-library-editions-tourism-41227871125808.jpg?v=1775960881","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/marketing-tourism-places-rle-tourism-routledge-library-editions-tourism","provider":"Retail Maharaj","version":"1.0","type":"link"}