{"product_id":"marketing-research-text-and-cases-4th-edition","title":"Marketing Research: Text and Cases (4th edition)","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nargundkar, Rajendra\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e McGraw-Hill Education\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e Fourth\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMarketing Research: Text And Cases|4th Edition\u003c\/li\u003e\n\u003cli\u003eMcgraw Hill Education\u003c\/li\u003e\n\u003cli\u003eAs a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 584\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-06-2019\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 9789353163389\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e this revised fourth edition of marketing Research continues to provide a crisp, clear, and easy-to-understand view of the methods, processes and techniques used in marketing Research. The book has been updated to reflect some recent developments in the subject area that aid managerial decision-making. All aspects of marketing research—quantitative and qualitative, the what, why, and how of statistical tools—are covered with the help of relevant case studies.The updated coverage makes this edition vital for postgraduate and undergraduate students of management. Practitioners of marketing Research will also find this book immensely useful.Chapter\u003cbr\u003e\n.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789353163389\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.4 x 7.2 x 1.1 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51289783402800,"sku":"UDH_9789353163389","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/71bLyIDeROL.jpg?v=1775402698","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/marketing-research-text-and-cases-4th-edition","provider":"Retail Maharaj","version":"1.0","type":"link"}