{"product_id":"marketing-of-services","title":"Marketing Of Services","description":"\u003cp\u003e\u003cstrong\u003eAuthor Name:\u003c\/strong\u003e Dr. Renuka Biswas\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789357670227\u003cbr\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e First 2023\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 296\u003cbr\u003e\u003cstrong\u003ePrice:\u003c\/strong\u003e Rs.899\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book:\u003c\/strong\u003e\u003cbr\u003eThis book, \u003cem\u003eMarketing of Services for BBA Students\u003c\/em\u003e, is designed to provide a clear understanding of services marketing. It covers the fundamentals of service marketing, including service design, positioning, quality, and the marketing mix, tailored specifically for BBA students.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUnit 1: Introduction to Services Marketing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUnit 2: Marketing Mix\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUnit 3: Services System Segmentation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUnit 4: Services Positioning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUnit 5: Services Quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSubjects:\u003c\/strong\u003e Marketing and Sales\u003c\/p\u003e","brand":"Laxmi Publications","offers":[{"title":"Default Title","offer_id":50056133017904,"sku":"DRG.LaxmiPublication_9789357670227","price":809.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/1678192278MarketingofServicesBBA.jpg?v=1756301768","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/marketing-of-services","provider":"Retail Maharaj","version":"1.0","type":"link"}