{"product_id":"marketing-management-8","title":"Marketing Management","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"1e41a7a1-a24b-4f6d-badc-f3897b727d03\" data-testid=\"conversation-turn-469\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pt-12 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"user\" data-message-id=\"1e41a7a1-a24b-4f6d-badc-f3897b727d03\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden items-end rtl:items-start\"\u003e\n\u003cdiv class=\"user-message-bubble-color corner-superellipse\/0.98 relative min-w-0 overflow-hidden rounded-[22px] px-4 py-2.5 leading-6 max-w-(--user-chat-width,70%)\"\u003e\n\u003cdiv class=\"max-w-full min-w-0 [overflow-wrap:anywhere] whitespace-pre-wrap\"\u003eAuthored By : Gupta CB (Dr), Nair Rajan\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex justify-end\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69f1a60b-d2c0-8320-b336-a959494d91bd-31\" data-testid=\"conversation-turn-470\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4a20d964-fa4b-4dfd-8ecd-7b9111f424eb\" dir=\"auto\" data-message-model-slug=\"gpt-4o-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"18\"\u003e\u003cstrong data-start=\"0\" data-end=\"16\"\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"19\" data-end=\"180\"\u003e\n\u003cli data-section-id=\"j1xlbk\" data-start=\"19\" data-end=\"50\"\u003e\n\u003cstrong data-start=\"21\" data-end=\"30\"\u003eISBN:\u003c\/strong\u003e 978-93-5161-121-9\u003c\/li\u003e\n\u003cli data-section-id=\"jxsfr0\" data-start=\"51\" data-end=\"88\"\u003e\n\u003cstrong data-start=\"53\" data-end=\"65\"\u003eEdition:\u003c\/strong\u003e 19th Revised Edition\u003c\/li\u003e\n\u003cli data-section-id=\"1gdb4z6\" data-start=\"89\" data-end=\"114\"\u003e\n\u003cstrong data-start=\"91\" data-end=\"104\"\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli data-section-id=\"17jh9cx\" data-start=\"115\" data-end=\"138\"\u003e\n\u003cstrong data-start=\"117\" data-end=\"132\"\u003eTitle Code:\u003c\/strong\u003e 187\u003c\/li\u003e\n\u003cli data-section-id=\"1omu554\" data-start=\"139\" data-end=\"180\"\u003e\n\u003cstrong data-start=\"141\" data-end=\"152\"\u003eAuthor:\u003c\/strong\u003e Gupta CB (Dr), Nair Rajan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"182\" data-end=\"578\"\u003e\u003cstrong data-start=\"182\" data-end=\"200\"\u003eAbout the Book\u003c\/strong\u003e\u003cbr data-start=\"200\" data-end=\"203\"\u003eThe \u003cstrong data-start=\"207\" data-end=\"231\"\u003e19th Revised Edition\u003c\/strong\u003e of this book provides a comprehensive and up-to-date understanding of \u003cstrong data-start=\"302\" data-end=\"336\"\u003ebusiness management principles\u003c\/strong\u003e. Written by \u003cstrong data-start=\"349\" data-end=\"365\"\u003eDr. Gupta CB\u003c\/strong\u003e and \u003cstrong data-start=\"370\" data-end=\"384\"\u003eNair Rajan\u003c\/strong\u003e, this edition integrates the latest developments in \u003cstrong data-start=\"437\" data-end=\"460\" data-is-only-node=\"\"\u003emanagement theories\u003c\/strong\u003e and \u003cstrong data-start=\"465\" data-end=\"491\"\u003epractical applications\u003c\/strong\u003e to provide readers with a solid foundation for both academic and professional success.\u003c\/p\u003e\n\u003cp data-start=\"580\" data-end=\"951\"\u003eWith extensive revisions and updates, this edition focuses on the evolving practices in \u003cstrong data-start=\"668\" data-end=\"681\"\u003emarketing\u003c\/strong\u003e, \u003cstrong data-start=\"683\" data-end=\"710\"\u003eorganizational behavior\u003c\/strong\u003e, \u003cstrong data-start=\"712\" data-end=\"734\"\u003estrategic planning\u003c\/strong\u003e, and \u003cstrong data-start=\"740\" data-end=\"769\"\u003ehuman resource management\u003c\/strong\u003e. The book adopts a \u003cstrong data-start=\"789\" data-end=\"812\"\u003estructured approach\u003c\/strong\u003e to teach business management concepts, ensuring that students and professionals can apply these principles effectively in the real world.\u003c\/p\u003e\n\u003cp data-start=\"953\" data-end=\"971\"\u003e\u003cstrong data-start=\"953\" data-end=\"969\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"972\" data-end=\"1334\"\u003e\n\u003cli data-section-id=\"g49e8w\" data-start=\"972\" data-end=\"1056\"\u003e\n\u003cstrong data-start=\"974\" data-end=\"995\"\u003eIn-depth Coverage\u003c\/strong\u003e: Comprehensive insights into key business management topics.\u003c\/li\u003e\n\u003cli data-section-id=\"6qj936\" data-start=\"1057\" data-end=\"1143\"\u003e\n\u003cstrong data-start=\"1059\" data-end=\"1079\"\u003eLatest Revisions\u003c\/strong\u003e: Updated to reflect current trends and practices in management.\u003c\/li\u003e\n\u003cli data-section-id=\"rwqrqu\" data-start=\"1144\" data-end=\"1246\"\u003e\n\u003cstrong data-start=\"1146\" data-end=\"1169\"\u003eAccessible Language\u003c\/strong\u003e: Written in a clear, student-friendly style to ensure ease of understanding.\u003c\/li\u003e\n\u003cli data-section-id=\"y9tgap\" data-start=\"1247\" data-end=\"1334\"\u003e\n\u003cstrong data-start=\"1249\" data-end=\"1275\"\u003ePractical Applications\u003c\/strong\u003e: Real-world examples and case studies for better learning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1336\" data-end=\"1628\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Sultan Chand \u0026 Sons","offers":[{"title":"Default Title","offer_id":66727977124144,"sku":"DRG.SultanChandandSons_9351611219","price":473.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/187marketingmanagement_1.png?v=1778053032","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/marketing-management-8","provider":"Retail Maharaj","version":"1.0","type":"link"}