{"product_id":"marketing-management-6","title":"Marketing Management","description":"\u003cp data-start=\"0\" data-end=\"18\"\u003e\u003cstrong data-start=\"0\" data-end=\"16\"\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"19\" data-end=\"176\"\u003e\n\u003cli data-section-id=\"1i7we42\" data-start=\"19\" data-end=\"50\"\u003e\n\u003cstrong data-start=\"21\" data-end=\"30\"\u003eISBN:\u003c\/strong\u003e 978-93-91820-78-7\u003c\/li\u003e\n\u003cli data-section-id=\"2zag0w\" data-start=\"51\" data-end=\"87\"\u003e\n\u003cstrong data-start=\"53\" data-end=\"65\"\u003eEdition:\u003c\/strong\u003e 4th Revised Edition\u003c\/li\u003e\n\u003cli data-section-id=\"1gdb4z6\" data-start=\"88\" data-end=\"113\"\u003e\n\u003cstrong data-start=\"90\" data-end=\"103\"\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli data-section-id=\"2my4lw\" data-start=\"114\" data-end=\"143\"\u003e\n\u003cstrong data-start=\"116\" data-end=\"127\"\u003eWeight:\u003c\/strong\u003e 1650.00 grams\u003c\/li\u003e\n\u003cli data-section-id=\"1jdlt9n\" data-start=\"144\" data-end=\"176\"\u003e\n\u003cstrong data-start=\"146\" data-end=\"160\"\u003ePublisher:\u003c\/strong\u003e Not specified\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"178\" data-end=\"716\"\u003e\u003cstrong data-start=\"178\" data-end=\"196\"\u003eAbout the Book\u003c\/strong\u003e\u003cbr data-start=\"196\" data-end=\"199\"\u003eThe \u003cstrong data-start=\"203\" data-end=\"226\"\u003e4th Revised Edition\u003c\/strong\u003e of \u003cstrong data-start=\"230\" data-end=\"256\"\u003e\"Marketing Management\"\u003c\/strong\u003e by \u003cstrong data-start=\"260\" data-end=\"272\"\u003eGupta SL\u003c\/strong\u003e and \u003cstrong data-start=\"277\" data-end=\"294\"\u003eVarshney R.L.\u003c\/strong\u003e offers a thorough exploration of marketing management within the context of the Indian market. The book highlights the impact of \u003cstrong data-start=\"424\" data-end=\"444\" data-is-only-node=\"\"\u003eeconomic changes\u003c\/strong\u003e, \u003cstrong data-start=\"446\" data-end=\"464\"\u003eliberalization\u003c\/strong\u003e, and the rise of \u003cstrong data-start=\"482\" data-end=\"499\"\u003eglobal brands\u003c\/strong\u003e in reshaping marketing strategies in India. This comprehensive resource emphasizes the increasing importance of \u003cstrong data-start=\"612\" data-end=\"630\"\u003ecustomer value\u003c\/strong\u003e, \u003cstrong data-start=\"632\" data-end=\"646\"\u003einnovation\u003c\/strong\u003e, and \u003cstrong data-start=\"652\" data-end=\"675\"\u003estrategic marketing\u003c\/strong\u003e in today’s dynamic business environment.\u003c\/p\u003e\n\u003cp data-start=\"718\" data-end=\"1140\"\u003eThe authors blend \u003cstrong data-start=\"736\" data-end=\"760\"\u003etheory with practice\u003c\/strong\u003e through the use of \u003cstrong data-start=\"780\" data-end=\"796\"\u003ecase studies\u003c\/strong\u003e and real-world examples, ensuring that students can connect theoretical concepts with actual business scenarios. The book also includes up-to-date research insights, applied marketing tools, and practical guidance, making it a valuable resource not only for \u003cstrong data-start=\"1055\" data-end=\"1067\"\u003estudents\u003c\/strong\u003e but also for professionals seeking to enhance their marketing knowledge.\u003c\/p\u003e","brand":"Sultan Chand \u0026 Sons","offers":[{"title":"Default Title","offer_id":66727843266864,"sku":"DRG.SultanChandandSons_9391820787","price":716.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/image_17_85daf0c5-d726-4a6b-a2b1-99a3ba1e53ed.jpg?v=1778047244","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/marketing-management-6","provider":"Retail Maharaj","version":"1.0","type":"link"}