{"product_id":"marketing-and-managing-tourism-destinations-1","title":"Marketing and Managing Tourism Destinations","description":"\u003ch3\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Routledge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Alastair M. Morrison\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e 3rd Edition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781032380698\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 969\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCover:\u003c\/strong\u003e Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e 9.6 x 6.9 x 2.1 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAbout The Book\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eMarketing and Managing Tourism Destinations\u003c\/em\u003e (3rd Edition) by Alastair M. Morrison is a comprehensive and integrated textbook that covers both destination management and marketing. This book provides a detailed approach to how destination management is planned, implemented, and evaluated, focusing on the operations of Destination Management Organizations (DMOs) and the major opportunities and challenges they face in competing for the global leisure and business travel markets.\u003c\/p\u003e\n\u003cp\u003eThis third edition builds on the success of the previous editions with significant updates, including the inclusion of the impacts of the COVID-19 pandemic and strategies for recovery. The book now features four new chapters on contemporary issues in the tourism sector, such as \u003cem\u003eDestination Sustainability and Social Responsibility\u003c\/em\u003e, \u003cem\u003eQuality of Life and Well-Being of Destination Residents\u003c\/em\u003e, \u003cem\u003eDestination Crisis Management\u003c\/em\u003e, and \u003cem\u003eDestination Management Performance Measurement and Management\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eIt also delves into contemporary topics, including social responsibility, the metaverse, mixed reality, digital nomads, viral marketing, regenerative tourism, and meaningful travel. With updated international case studies and a much-improved illustration program, this edition remains at the forefront of the tourism field.\u003c\/p\u003e\n\u003cp\u003eWritten by an expert with years of industry practice and university teaching experience, \u003cem\u003eMarketing and Managing Tourism Destinations\u003c\/em\u003e is an essential resource for students and professionals in tourism, hospitality, and events. The book encourages critical thinking and offers practical insights into the theory and practice of managing and marketing tourism destinations in today’s rapidly evolving landscape.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49919391629616,"sku":"Sarat_9781032380698","price":4837.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-marketing-and-managing-tourism-destinations-41227735531824.jpg?v=1775960929","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/marketing-and-managing-tourism-destinations-1","provider":"Retail Maharaj","version":"1.0","type":"link"}