{"product_id":"managing-retailing-3e-1","title":"Managing Retailing 3E","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Piyush Kumar Sinha\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Oxford University Press, USA\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e Third\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 584\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-06-2018\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures and cases.\u003cbr\u003e\nThe text provides a detailed understanding of the current retail scenario in India and other developing countries in Asia as well as other continents. It goes on to explore shoppers’ behaviours and the phenomenon of shopping, retail store formats, online retailing, store location, category management and supply chain management. Finally, it describes retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty and technology in retailing.\u003cbr\u003e\nWith its comprehensive coverage, approach and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.\u003cbr\u003e\nNew to this Edition\u003cbr\u003e\nExtensively revised text and up-to-date data\u003cbr\u003e\nNew chapter on Online Retailing with an overview of the growing online retail industry\u003cbr\u003e\nReal-life cases on Bigbasket.com, Samsung Electronics in India and Hippo on Twitter\u003cbr\u003e\nNew sections such as foreign direct investment (FDI), private label brands, third party logistics\/warehousing, social media marketing and new in-store technologies and retailing through mobile\u003cbr\u003e\nOnline Resource Centre: the following resources are available to support the faculty and students using this text:\u003cbr\u003e\nFor Faculty\u003cbr\u003e\nHints to Concept Review Questions\u003cbr\u003e\nPowerPoint Slides\u003cbr\u003e\nTeaching Notes\u003cbr\u003e\nMultiple Choice Questions\u003cbr\u003e\nAdditional Readings\u003cbr\u003e\nFor Students\u003cbr\u003e\nAdditional Readings\u003cbr\u003e\nTable of Contents\u003cbr\u003e\n1. The Domain of Retailing\u003cbr\u003e\n2. Indian Retail Industry\u003cbr\u003e\n3. Retailing in Other Countries\u003cbr\u003e\n4. Understanding Shopping and Shoppers\u003cbr\u003e\n5. Delivering Value through\u003cbr\u003e\n6. Online Retailing\u003cbr\u003e\n7. Deciding Location\u003cbr\u003e\n8. Category Management\u003cbr\u003e\n9. Supply Chain Management\u003cbr\u003e\n10. Retail Buying\u003cbr\u003e\n11. Store Layout and Design\u003cbr\u003e\n12. Retail Marketing Strategy\u003cbr\u003e\n13. Point of Purchase Communication\u003cbr\u003e\n14. Establishing a Pricing Strategy\u003cbr\u003e\n15. Building Store Loyalty\u003cbr\u003e\n16. Technology in Retailing.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780199488827\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.4 x 7.2 x 1.2 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":51290534379824,"sku":"UDH_9780199488827","price":747.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/81TCJwIZM-L_bd578cdd-f3dd-40fe-9790-113393e532df.jpg?v=1775461205","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/managing-retailing-3e-1","provider":"Retail Maharaj","version":"1.0","type":"link"}