{"product_id":"karma-cola-marketing-the-mystic-east","title":"Karma Cola: Marketing the Mystic East","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mehta, Gita Mehta Gita\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Random House Books for Young Readers\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 200\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-09-2015\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e From the late 1960s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives could be found in the East. Recording her observations of these 'pilgrims' interacting with their hosts, Gita Mehta skewers the entire spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers and more. Brilliantly irreverent, Karma Cola displays Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780143424352\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 8.4 x 5.9 x 0.7 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Random House Books for Young Readers","offers":[{"title":"Default Title","offer_id":66563986850096,"sku":"Trans_9780143424352","price":251.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/81He_1nL4wL.jpg?v=1776568905","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/karma-cola-marketing-the-mystic-east","provider":"Retail Maharaj","version":"1.0","type":"link"}