{"product_id":"international-marketing-rle-international-business-strategy-and-management-routledge-library-editions-international-business","title":"International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business)","description":"\u003cp data-start=\"52\" data-end=\"419\"\u003e\u003cstrong data-start=\"52\" data-end=\"68\"\u003eBook Details\u003c\/strong\u003e\u003cbr data-start=\"68\" data-end=\"71\"\u003e• \u003cstrong data-start=\"73\" data-end=\"86\"\u003eBook Name\u003c\/strong\u003e: International Marketing: A Basic Text\u003cbr data-start=\"151\" data-end=\"154\"\u003e• \u003cstrong data-start=\"156\" data-end=\"168\" data-is-only-node=\"\"\u003eLanguage\u003c\/strong\u003e: English\u003cbr data-start=\"177\" data-end=\"180\"\u003e• \u003cstrong data-start=\"182\" data-end=\"193\"\u003eISBN-13\u003c\/strong\u003e: 9780415752022\u003cbr data-start=\"208\" data-end=\"211\"\u003e• \u003cstrong data-start=\"213\" data-end=\"223\"\u003eWriter\u003c\/strong\u003e: Gilligan, Colin\u003cbr data-start=\"240\" data-end=\"243\"\u003e• \u003cstrong data-start=\"245\" data-end=\"261\"\u003eBook Edition\u003c\/strong\u003e: 1\u003cbr data-start=\"264\" data-end=\"267\"\u003e• \u003cstrong data-start=\"269\" data-end=\"282\"\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr data-start=\"304\" data-end=\"307\"\u003e• \u003cstrong data-start=\"309\" data-end=\"318\"\u003ePages\u003c\/strong\u003e: 4\u003cbr data-start=\"321\" data-end=\"324\"\u003e• \u003cstrong data-start=\"326\" data-end=\"337\"\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr data-start=\"348\" data-end=\"351\"\u003e• \u003cstrong data-start=\"353\" data-end=\"373\"\u003eSubject\/Category\u003c\/strong\u003e: International Marketing, Business Strategy\u003c\/p\u003e\n\u003cp data-start=\"421\" data-end=\"883\"\u003e\u003cstrong data-start=\"421\" data-end=\"436\"\u003eDescription\u003c\/strong\u003e\u003cbr data-start=\"436\" data-end=\"439\"\u003e\u003cem data-start=\"439\" data-end=\"478\"\u003eInternational Marketing: A Basic Text\u003c\/em\u003e is an essential textbook for students studying international marketing. This book introduces the key elements of the international marketing mix and places them in context, offering insights into the strategic positioning of a firm in the global market. It discusses how a company’s strategy evolves to leverage international opportunities while addressing the challenges posed by diverse global markets.\u003c\/p\u003e\n\u003cp data-start=\"885\" data-end=\"1541\"\u003eKey topics covered in the book include:\u003cbr data-start=\"924\" data-end=\"927\"\u003e• \u003cstrong data-start=\"929\" data-end=\"951\"\u003eMarket Differences\u003c\/strong\u003e: The book emphasizes the vast differences between overseas markets and the need for businesses to handle local features with sensitivity.\u003cbr data-start=\"1089\" data-end=\"1092\"\u003e• \u003cstrong data-start=\"1094\" data-end=\"1116\"\u003eBusiness Structure\u003c\/strong\u003e: It examines how to properly structure the entire business organization to make international marketing efforts more effective.\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e• \u003cstrong data-start=\"1249\" data-end=\"1278\" data-is-only-node=\"\"\u003eCommunication and Control\u003c\/strong\u003e: It underscores the critical importance of communication and control within the context of international marketing.\u003cbr data-start=\"1394\" data-end=\"1397\"\u003e• \u003cstrong data-start=\"1399\" data-end=\"1415\"\u003eCase Studies\u003c\/strong\u003e: The text uses case studies throughout to highlight specific issues and provide real-world examples that aid understanding.\u003c\/p\u003e\n\u003cp data-start=\"1543\" data-end=\"1775\"\u003eThis book serves as an introductory guide to the fundamental concepts of international marketing and is ideal for those looking to grasp how global businesses develop strategies to enter and operate in diverse international markets.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"Default Title","offer_id":49854568137008,"sku":"Sarat_9780415752022","price":4485.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-international-marketing-rle-international-business-strategy-and-management-routledge-library-editions-international-business-41014172057904.jpg?v=1775954430","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/international-marketing-rle-international-business-strategy-and-management-routledge-library-editions-international-business","provider":"Retail Maharaj","version":"1.0","type":"link"}