{"product_id":"hooked-how-to-build-habit-forming-products","title":"Hooked: How to Build Habit-Forming Products","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nir Eyal\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Penguin\u003c\/p\u003e\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Blue\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e Latest Edition\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePENGUIN GROUP\u003c\/li\u003e\n\u003cli\u003eIdeal for a bookworm\u003c\/li\u003e\n\u003cli\u003eCompact for travelling\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e Hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 256\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-12-2019\u003c\/p\u003e\u003cp\u003e\u003cb\u003emodel number:\u003c\/b\u003e 2724472037385\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 2724472037385\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.\u003cbr\u003e\n\u003cbr\u003e\nIN ‘HOOKED’, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.\u003cbr\u003e\n\u003cbr\u003e\n‘Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits.' – Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast\u003cbr\u003e\n\u003cbr\u003e\n*****\u003cbr\u003e\n\u003cbr\u003e\nWhy do some products capture our attention while others flop?\u003cbr\u003e\nWhat makes us engage with certain things out of sheer habit?\u003cbr\u003e\nIs there an underlying pattern to how technologies hook us?\u003cbr\u003e\n\u003cbr\u003e\nNir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive \"hook cycles,\" these products bring people back again and again.\u003cbr\u003e\n\u003cbr\u003e\nEyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples, from the iPhone to Twitter, Instagram and Google.\u003cbr\u003e\n\u003cbr\u003e\nWHAT READERS ARE SAYING:\u003cbr\u003e\n‘A great book for the modern marketing or business professional but [also] a great read for anyone interested in the psychology of habit and how it shapes our lives, our personalities and products.’ ‘Whether you are an entrepreneur just getting started, a psychologist seeking depth or an avid reader wanting to know more about the world around us, you’ll love this book!’ ‘Ironically, I was hooked on to this book! A must read for people looking to know the psychology behind tech giants like Facebook and Pinterest.'\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 8601416359618\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 8.1 x 5.4 x 1.1 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"Default Title","offer_id":51222574432560,"sku":"PrakashBooks_9780241184837","price":675.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/81L8JOVXJtL.jpg?v=1774495900","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/hooked-how-to-build-habit-forming-products","provider":"Retail Maharaj","version":"1.0","type":"link"}