{"product_id":"for-gods-sake-an-adman-on-the-business-of-religion","title":"For God's Sake: An Adman on the Business of Religion","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Parameswaran, Ambi\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Random House Books for Young Readers\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003ePhysical Condition: No Defects\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 258\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 15-01-2014\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e A brilliant 4D documentary'-Financial Express 'A must in every B-school library-Business India Ambi Parameswaran has developed a fascination for how Indians are becoming more religious, but also more consumption driven. Combining his thirty-year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: · Why has the bindi disappeared from advertisements? What makes Lord Shiva so cool? How did a Chennai-based department store start the New Year's Sale phenomenon? Are Muslims more open-minded shoppers? Why do people who have no interest in using an MBA degree still get an MBA degree? What can Harvard Business School learn from the Kumbh Mela? Filled with personal stories, anecdotes and lessons, this book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780143424871\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 7.7 x 5.0 x 0.7 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Random House Books for Young Readers","offers":[{"title":"Default Title","offer_id":66563988422960,"sku":"Trans_9780143424871","price":281.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/711FWKkPLzL.jpg?v=1776568969","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/for-gods-sake-an-adman-on-the-business-of-religion","provider":"Retail Maharaj","version":"1.0","type":"link"}