{"product_id":"evaluating-public-communication-exploring-new-models-standards-and-best-practice","title":"Evaluating Public Communication: Exploring New Models, Standards, and Best Practice","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003cbr\u003e• \u003cstrong\u003eBook Name\u003c\/strong\u003e: Evaluating Public Communication\u003cbr\u003e• \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003eLanguage\u003c\/strong\u003e: English\u003cbr\u003e• \u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781138228580\u003cbr\u003e• \u003cstrong\u003eWriter\u003c\/strong\u003e: Jim Macnamara\u003cbr\u003e• \u003cstrong\u003eBook Edition\u003c\/strong\u003e: 1st Edition\u003cbr\u003e• \u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e• \u003cstrong\u003ePages\u003c\/strong\u003e: 412\u003cbr\u003e• \u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003eSize\u003c\/strong\u003e: 9.1 x 6.3 x 1.0 inches\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eDetails\u003c\/strong\u003e:\u003cbr\u003e• Addresses the lack of rigorous outcome and impact evaluation in advertising, public relations, corporate, government, political, and organizational communication, including specialist fields like health communication.\u003cbr\u003e• Integrates research literature, interviews, content analysis, and ethnography to identify current models and approaches.\u003cbr\u003e• Reviews 30 frameworks and models guiding evaluation in communication, including recommendations from global industry bodies.\u003cbr\u003e• Assesses metrics, including digital\/social media metrics, informal and formal research methods, and standards from key initiatives like the IPR Task Force.\u003cbr\u003e• Features 12 case studies evaluating public communication campaigns and projects.\u003cbr\u003e• Essential guidance for students, researchers, and professionals in PR, advertising, and communication fields.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eReview Highlight\u003c\/strong\u003e:\u003cbr\u003e“The most comprehensive book on evaluation to date, covering research, frameworks, methods, and metrics, illustrated with excellent case studies.” — Professor Anne Gregory, University of Huddersfield, UK\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49864006467888,"sku":"Sarat_9781138228580","price":3900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/taylor-francis-ltd-book-default-title-evaluating-public-communication-exploring-new-models-standards-and-best-practice-41044168114480.jpg?v=1775954253","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/evaluating-public-communication-exploring-new-models-standards-and-best-practice","provider":"Retail Maharaj","version":"1.0","type":"link"}