{"product_id":"essentials-of-modern-marketing-by-kotler-i-mukharjee","title":"Essentials of Modern Marketing by Kotler-i \u0026 Mukharjee","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mukharjee\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e S Chand\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e First Edition\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 412\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 30-01-2024\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Myriad books on marketing are available! So, what is so special about this one? This book aims to address modern marketing in a way that is succinct and at the same time, clear and accessible, illustrating the fundamental theoretical aspects and facilitating the transfer of these elements into real-world situations. Marketing has always been studied and discussed in a specific context - it could be a certain era, geography, industry\/sector and so on. Here, the context is the new and emerging India. 20 success stories from India are featured in this book. These include consumer goods companies, start-ups, government organizations, educational institutions, MNC subsidiaries in India and so on. Reading this book allows you to: 🔹 Acquire basic knowledge of modern marketing and marketing management processes in the context of real-world scenarios. 🔹 Know the main marketing tools and how they interact and contribute to the overall marketing program. 🔹 Develop your own marketing strategy. Key Features 🔹 Engages the reader by covering all the essential marketing concepts and their applications - from scope to the future of marketing. 🔹 Makes the discussion interesting and real by including discussion of the concepts in the context of 20 case studies developed in the Indian setting. 🔹 Renders the treatment contemporary by integrating topics like Marketing in the Post-Covid 19 World; The Rise of AI-driven Metahumans; Design and Innovation; and so on.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789359308418\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.1 x 6.5 x 0.7 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"S Chand","offers":[{"title":"Default Title","offer_id":51327521489200,"sku":"UDH_9789359308418","price":638.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/41Wsk-WFm0L.jpg?v=1775668251","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/essentials-of-modern-marketing-by-kotler-i-mukharjee","provider":"Retail Maharaj","version":"1.0","type":"link"}