{"product_id":"essentials-of-marketing-management-2","title":"Essentials of Marketing Management","description":"\u003cp data-start=\"95\" data-end=\"113\"\u003e\u003cstrong data-start=\"95\" data-end=\"111\"\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"114\" data-end=\"324\"\u003e\n\u003cli data-section-id=\"mbpll6\" data-start=\"114\" data-end=\"152\"\u003e\n\u003cstrong data-start=\"116\" data-end=\"129\"\u003ePublisher\u003c\/strong\u003e: Sultan Chand \u0026amp; Sons\u003c\/li\u003e\n\u003cli data-section-id=\"klw0aa\" data-start=\"153\" data-end=\"180\"\u003e\n\u003cstrong data-start=\"155\" data-end=\"163\"\u003eISBN\u003c\/strong\u003e: 9789351611080\u003c\/li\u003e\n\u003cli data-section-id=\"10shd0j\" data-start=\"181\" data-end=\"217\"\u003e\n\u003cstrong data-start=\"183\" data-end=\"194\"\u003eEdition\u003c\/strong\u003e: 7th Revised Edition\u003c\/li\u003e\n\u003cli data-section-id=\"prugoi\" data-start=\"218\" data-end=\"243\"\u003e\n\u003cstrong data-start=\"220\" data-end=\"232\"\u003eLanguage\u003c\/strong\u003e: English\u003c\/li\u003e\n\u003cli data-section-id=\"bhau9b\" data-start=\"244\" data-end=\"267\"\u003e\n\u003cstrong data-start=\"246\" data-end=\"256\"\u003eWeight\u003c\/strong\u003e: 400.00g\u003c\/li\u003e\n\u003cli data-section-id=\"1gulgwi\" data-start=\"268\" data-end=\"292\"\u003e\n\u003cstrong data-start=\"270\" data-end=\"284\"\u003eTitle Code\u003c\/strong\u003e: 1149\u003c\/li\u003e\n\u003cli data-section-id=\"u532g6\" data-start=\"293\" data-end=\"324\"\u003e\n\u003cstrong data-start=\"295\" data-end=\"305\"\u003eAuthor\u003c\/strong\u003e: Gupta C.B. (Dr)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"326\" data-end=\"694\"\u003e\u003cstrong data-start=\"326\" data-end=\"344\"\u003eAbout the Book\u003c\/strong\u003e\u003cbr data-start=\"344\" data-end=\"347\"\u003eThe \u003cstrong data-start=\"351\" data-end=\"374\"\u003e7th Revised Edition\u003c\/strong\u003e of this book by \u003cstrong data-start=\"391\" data-end=\"410\"\u003eGupta C.B. (Dr)\u003c\/strong\u003e, published by \u003cstrong data-start=\"425\" data-end=\"448\"\u003eSultan Chand \u0026amp; Sons\u003c\/strong\u003e, offers a \u003cstrong data-start=\"459\" data-end=\"500\"\u003ecomprehensive and analytical coverage\u003c\/strong\u003e of modern marketing concepts. The book is designed to provide a strong foundation in marketing while also incorporating \u003cstrong data-start=\"621\" data-end=\"644\"\u003econtemporary topics\u003c\/strong\u003e relevant to today’s dynamic business environment.\u003c\/p\u003e\n\u003cp data-start=\"696\" data-end=\"1056\"\u003eIt covers important areas such as \u003cstrong data-start=\"730\" data-end=\"875\"\u003eRelationship Marketing, Social Marketing, Rural Marketing, Services Marketing, Consumer Protection, Strategic Marketing, and Online Marketing\u003c\/strong\u003e, ensuring that students gain both theoretical knowledge and practical insights. The content is presented in a \u003cstrong data-start=\"986\" data-end=\"1015\"\u003elucid and simple language\u003c\/strong\u003e, making it easy to understand and apply.\u003c\/p\u003e\n\u003cp data-start=\"1058\" data-end=\"1181\"\u003eThe book emphasizes \u003cstrong data-start=\"1078\" data-end=\"1100\"\u003econceptual clarity\u003c\/strong\u003e and uses a structured approach to help students grasp complex ideas effectively.\u003c\/p\u003e\n\u003cp data-start=\"1183\" data-end=\"1205\"\u003e\u003cstrong data-start=\"1183\" data-end=\"1203\"\u003eSalient Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1206\" data-end=\"1501\"\u003e\n\u003cli data-section-id=\"h4hpkr\" data-start=\"1206\" data-end=\"1257\"\u003e\n\u003cstrong data-start=\"1208\" data-end=\"1234\"\u003eComprehensive coverage\u003c\/strong\u003e of marketing topics.\u003c\/li\u003e\n\u003cli data-section-id=\"1mf4kyv\" data-start=\"1258\" data-end=\"1323\"\u003e\n\u003cstrong data-start=\"1260\" data-end=\"1302\"\u003eSystematic and analytical presentation\u003c\/strong\u003e of subject matter.\u003c\/li\u003e\n\u003cli data-section-id=\"rr3wtq\" data-start=\"1324\" data-end=\"1397\"\u003eInclusion of \u003cstrong data-start=\"1339\" data-end=\"1374\"\u003econtemporary marketing concepts\u003c\/strong\u003e and emerging trends.\u003c\/li\u003e\n\u003cli data-section-id=\"1nt4xk7\" data-start=\"1398\" data-end=\"1457\"\u003e\n\u003cstrong data-start=\"1400\" data-end=\"1429\"\u003eSimple and clear language\u003c\/strong\u003e for better understanding.\u003c\/li\u003e\n\u003cli data-section-id=\"1fjgaig\" data-start=\"1458\" data-end=\"1501\"\u003eStrong focus on \u003cstrong data-start=\"1476\" data-end=\"1498\"\u003econceptual clarity\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sultan Chand \u0026 Sons","offers":[{"title":"Default Title","offer_id":66708264452400,"sku":"DRG.SultanChandandSons_9351611080","price":189.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/978-93-5161-024-3-_F.gif?v=1777615841","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/essentials-of-marketing-management-2","provider":"Retail Maharaj","version":"1.0","type":"link"}