{"product_id":"encyclopedia-of-customer-relationship-management-1-ed-h-b","title":"Encyclopedia of Customer Relationship Management, 1\/Ed. (H.B.)","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003cbr\u003e• \u003cstrong\u003eTitle\u003c\/strong\u003e: Customer Relationship Management\u003cbr\u003e• \u003cstrong\u003eAuthor\u003c\/strong\u003e: N.C. Jain\u003cbr\u003e• \u003cstrong\u003eISBN\u003c\/strong\u003e: 9788174733726\u003cbr\u003e• \u003cstrong\u003eLanguage\u003c\/strong\u003e: English\u003cbr\u003e• \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003ePublisher\u003c\/strong\u003e: AITBS Publishers, INDIA\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003e• Covers the essential concepts, methodologies, and technologies involved in Customer Relationship Management (CRM).\u003cbr\u003e• Explains how CRM helps organizations understand customer behavior, tastes, preferences, and buying patterns.\u003cbr\u003e• Focuses on both hardware and software aspects of CRM systems.\u003cbr\u003e• Offers comprehensive definitions of CRM-related terms in a clear, user-friendly manner.\u003cbr\u003e• Emphasizes CRM’s role in improving customer satisfaction, retention, and overall business performance.\u003cbr\u003e• Useful for students of retail, computer applications, and business management, as well as working professionals.\u003cbr\u003e• Highlights real-world insights such as cost-efficiency strategies and best practices in CRM implementation.\u003cbr\u003e• Provides an understanding of CRM’s impact on a company’s profitability in both the short and long term.\u003c\/p\u003e","brand":"AITBS Publishers, INDIA","offers":[{"title":"Default Title","offer_id":49791860441392,"sku":"DRG.AITBS_9788174733726","price":1135.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/aitbs-publishers-india-book-default-title-encyclopedia-of-customer-relationship-management-1-ed-h-b-40817518117168.jpg?v=1775978286","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/encyclopedia-of-customer-relationship-management-1-ed-h-b","provider":"Retail Maharaj","version":"1.0","type":"link"}