{"product_id":"driving-digital-strategy-a-guide-to-rei","title":"Driving Digital Strategy: A Guide to Rei","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gupta, Sunil\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Harvard Business Review Press\u003c\/p\u003e\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e White\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e 1\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 256\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 28-09-2018\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 9781633692688\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Digital transformation is no longer news it's a necessity.\u003cbr\u003e\nDespite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.\u003cbr\u003e\nThe new York times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best buy has transformed its business in the face of amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman sachs and many others are using digital technologies to reimagine their businesses. In driving digital strategy, Harvard business school professor Sunil Gupta provides an actionable framework for following their lead.\u003cbr\u003e\nFor over a decade, Gupta has studied digital transformation at fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: Your business model, value chain, customer relationships and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.\u003cbr\u003e\nFilled with rich and illuminating case studies of companies at the forefront of digital transformation, driving digital strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9781633692688\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.5 x 6.5 x 1.1 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50759614366000,"sku":"Prakash_9781633692688","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/61VxFBYy2dL.jpg?v=1770959949","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/driving-digital-strategy-a-guide-to-rei","provider":"Retail Maharaj","version":"1.0","type":"link"}