{"product_id":"digital-marketing-1","title":"Digital Marketing","description":"\u003cp data-start=\"95\" data-end=\"113\"\u003e\u003cstrong data-start=\"95\" data-end=\"111\"\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"114\" data-end=\"368\"\u003e\n\u003cli data-section-id=\"mbpll6\" data-start=\"114\" data-end=\"152\"\u003e\n\u003cstrong data-start=\"116\" data-end=\"129\"\u003ePublisher\u003c\/strong\u003e: Sultan Chand \u0026amp; Sons\u003c\/li\u003e\n\u003cli data-section-id=\"en8ur6\" data-start=\"153\" data-end=\"180\"\u003e\n\u003cstrong data-start=\"155\" data-end=\"163\"\u003eISBN\u003c\/strong\u003e: 9789391820558\u003c\/li\u003e\n\u003cli data-section-id=\"ici4js\" data-start=\"181\" data-end=\"211\"\u003e\n\u003cstrong data-start=\"183\" data-end=\"194\"\u003eEdition\u003c\/strong\u003e: First Edition\u003c\/li\u003e\n\u003cli data-section-id=\"prugoi\" data-start=\"212\" data-end=\"237\"\u003e\n\u003cstrong data-start=\"214\" data-end=\"226\"\u003eLanguage\u003c\/strong\u003e: English\u003c\/li\u003e\n\u003cli data-section-id=\"rxkbor\" data-start=\"238\" data-end=\"259\"\u003e\n\u003cstrong data-start=\"240\" data-end=\"250\"\u003eWeight\u003c\/strong\u003e: 0.00g\u003c\/li\u003e\n\u003cli data-section-id=\"1gtty9j\" data-start=\"260\" data-end=\"284\"\u003e\n\u003cstrong data-start=\"262\" data-end=\"276\"\u003eTitle Code\u003c\/strong\u003e: 1292\u003c\/li\u003e\n\u003cli data-section-id=\"d031n0\" data-start=\"285\" data-end=\"368\"\u003e\n\u003cstrong data-start=\"287\" data-end=\"297\"\u003eAuthor\u003c\/strong\u003e: Babu K.G. Raja Sabarish (Dr), Anbazhagan B (Dr), Meenakumari S (Dr)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"370\" data-end=\"871\"\u003e\u003cstrong data-start=\"370\" data-end=\"388\"\u003eAbout the Book\u003c\/strong\u003e\u003cbr data-start=\"388\" data-end=\"391\"\u003eThe \u003cstrong data-start=\"395\" data-end=\"412\"\u003eFirst Edition\u003c\/strong\u003e of this book, authored by \u003cstrong data-start=\"439\" data-end=\"471\"\u003eBabu K.G. Raja Sabarish (Dr)\u003c\/strong\u003e, \u003cstrong data-start=\"473\" data-end=\"494\"\u003eAnbazhagan B (Dr)\u003c\/strong\u003e, and \u003cstrong data-start=\"500\" data-end=\"522\"\u003eMeenakumari S (Dr)\u003c\/strong\u003e, and published by \u003cstrong data-start=\"541\" data-end=\"564\"\u003eSultan Chand \u0026amp; Sons\u003c\/strong\u003e, provides a comprehensive understanding of \u003cstrong data-start=\"608\" data-end=\"644\"\u003ee-commerce and digital marketing\u003c\/strong\u003e in a simple and practical manner. The book explains core concepts such as \u003cstrong data-start=\"719\" data-end=\"752\"\u003ee-commerce transaction models\u003c\/strong\u003e, the fundamentals of \u003cstrong data-start=\"774\" data-end=\"795\" data-is-only-node=\"\"\u003edigital marketing\u003c\/strong\u003e, and the need for modern marketing strategies in today’s digital ecosystem.\u003c\/p\u003e\n\u003cp data-start=\"873\" data-end=\"1245\"\u003eIt introduces key frameworks like \u003cstrong data-start=\"907\" data-end=\"915\"\u003ePOEM\u003c\/strong\u003e and \u003cstrong data-start=\"920\" data-end=\"929\"\u003eASCOR\u003c\/strong\u003e, which form the backbone of digital marketing activities. The book goes beyond basic topics to highlight the importance of \u003cstrong data-start=\"1053\" data-end=\"1074\"\u003econtent marketing\u003c\/strong\u003e, \u003cstrong data-start=\"1076\" data-end=\"1102\"\u003esocial media marketing\u003c\/strong\u003e, and \u003cstrong data-start=\"1108\" data-end=\"1135\"\u003esearch engine marketing\u003c\/strong\u003e, explaining why traditional approaches like display advertising or mobile marketing alone are not sufficient.\u003c\/p\u003e\n\u003cp data-start=\"1247\" data-end=\"1590\"\u003eSpecial emphasis is given to platforms such as \u003cstrong data-start=\"1294\" data-end=\"1306\"\u003eLinkedIn\u003c\/strong\u003e and \u003cstrong data-start=\"1311\" data-end=\"1323\"\u003eFacebook\u003c\/strong\u003e, guiding readers on campaign planning, target audience selection, and campaign optimization. The book also familiarizes students with various tools used in implementing effective marketing strategies, making it highly relevant for both academic and professional use.\u003c\/p\u003e","brand":"Sultan Chand \u0026 Sons","offers":[{"title":"Default Title","offer_id":66708052246832,"sku":"DRG.SultanChandandSons_9789391820558","price":248.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/TC1292_d614f29f-d24a-4f6f-9509-0f62432ec1e3.jpg?v=1777610430","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/digital-marketing-1","provider":"Retail Maharaj","version":"1.0","type":"link"}