{"product_id":"customer-in-the-boardroom-crafting-customer-based-business-strategy","title":"Customer in the Boardroom: Crafting Customer-Based Business Strategy","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bijapurkar, Rama\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Penguin Books\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 256\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 06-02-2023\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Is the customer in your boardroom?\u003cbr\u003e\n\u003cbr\u003e\nThe business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future.\u003cbr\u003e\n\u003cbr\u003e\nRama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy.\u003cbr\u003e\n\u003cbr\u003e\nReplete with anecdotes, examples and cases from India Inc, the book draws on the author's vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780143461302\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 7.7 x 5.1 x 1.1 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Penguin Books","offers":[{"title":"Default Title","offer_id":50123207442736,"sku":"Trans_9780143461302","price":300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/71gXaxvtcfL.jpg?v=1757331376","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/customer-in-the-boardroom-crafting-customer-based-business-strategy","provider":"Retail Maharaj","version":"1.0","type":"link"}