{"product_id":"consumer-behavior-and-marketing-strategy-seventh-edition","title":"consumer behavior and marketing strategy seventh edition","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBook Details\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSKU ID:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e M2630\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eISBN:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 0070601585\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePublished Year:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2006\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAuthor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e J. Paul Peter and Jerry C. Olson\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePublisher:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Tata McGraw Hill Publishing\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBook Condition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Used Good\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCondition Note:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Book is in good condition.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBook Binding Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Paper Back\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eLanguage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e English\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eNo. of Pages:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 577\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eDimensions:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 24 × 18 cm\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAvailability:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e In Stock\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSee all Books of this Author:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e J. Paul Peter and Jerry C. Olson\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAbout the Book\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThis book by J. Paul Peter and Jerry C. Olson provides a comprehensive exploration of consumer behavior and its influence on modern marketing strategy. Drawing on psychological, social, and cultural perspectives, the authors explain how consumers make purchasing decisions and how businesses can better understand customer needs, preferences, and motivations. Combining academic research with practical case studies and real-world examples, the book covers topics such as consumer decision-making, market segmentation, branding, advertising, and marketing communication. It is an essential resource for marketing students, educators, business professionals, and managers seeking to develop effective customer-focused strategies.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tata McGraw Hill Publishing","offers":[{"title":"Default Title","offer_id":67374533181744,"sku":"BestBookCentre__M2630","price":135.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/BestBook-2026-07-16T162424.847.png?v=1784199276","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/consumer-behavior-and-marketing-strategy-seventh-edition","provider":"Retail Maharaj","version":"1.0","type":"link"}