{"product_id":"consumer-behavior-12-e","title":"Consumer Behavior, 12\/e","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor\u003c\/strong\u003e: Leon G. Schiffman, Joe Wisenblit, S. Ramesh Kumar\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: Pearson India Education Services Pvt. Ltd.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition\u003c\/strong\u003e: Twelfth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNumber of Pages\u003c\/strong\u003e: 704\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRelease Date\u003c\/strong\u003e: 31-12-2018\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN\u003c\/strong\u003e: 9789353069834\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout The Book\u003c\/strong\u003e\u003cbr\u003eThis comprehensive textbook offers an in-depth look at marketing concepts, strategies, and techniques, updated to align with the latest trends and practices. The twelfth edition includes modern marketing practices, covering everything from market research to consumer behavior, digital marketing, and more. With real-world examples and case studies, it provides students with a practical approach to understanding marketing principles. This edition is designed to engage students and provide them with a solid foundation for real-world marketing challenges. The book is an essential resource for students of business, marketing, and related fields.\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"Default Title","offer_id":49921673888048,"sku":"Sarat_9789353069834","price":872.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/pearson-book-default-title-consumer-behavior-12-e-41237658829104.jpg?v=1775961105","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/consumer-behavior-12-e","provider":"Retail Maharaj","version":"1.0","type":"link"}