{"product_id":"business-research-methods-14th-edition","title":"Business Research Methods | 14th Edition","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Prateek Maheshwari\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e McGraw-Hill Education\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 696\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-01-2026\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e 📘 About the Book\u003cbr\u003e\n\u003cbr\u003e\nThis edition emphasizes clarity, speed, and quality in business research, addressing the evolving needs of organizations adapting to rapid technological advancements and post–COVID-19 challenges. It integrates foundational concepts, advanced methodologies, and real-world applications, enriched with features such as Snapshots, CloseUps, and PicProfiles to make complex ideas accessible and relevant for both students and professionals.\u003cbr\u003e\nThe Special Indian Edition supplements the global framework with localized datasets, cases, and topics tailored to India’s diverse business environment. With industry-specific examples from FMCG, e-commerce, renewable energy, and other sectors, the book effectively bridges theory and practice, preparing readers for internships, dissertations, and real-world research challenges.\u003cbr\u003e\n\u003cbr\u003e\n✨ Salient Features\u003cbr\u003e\n🧪 Experiential learning approach with end-to-end Indian case studies using real or simulated datasets (Excel\/SPSS) 📊 Encourages application of analytical methods such as EFA, regression, correlation, and hypothesis testing 🖼️ 31 fully integrated research process exhibits to support visual learners 🔍 Snapshots, CloseUps, and PicProfiles showcasing research across multiple industries 💬 Multipurpose discussion questions for review, assessment, and classroom debate 🇮🇳 India-centric examples and datasets across all research stages—from problem identification to analysis\u003cbr\u003e\n\u003cbr\u003e\n🆕 New to This Edition\u003cbr\u003e\n📘 29 new research examples added as Snapshots, CloseUps, and PicProfiles 📖 23 updates to the glossary, including 20 new key terms 🖼️ 88 new images to visually anchor research concepts and examples 📑 38 exhibits revised for improved clarity and comprehension\u003cbr\u003e\n\u003cbr\u003e\n➕ Additions in the Special Indian Edition\u003cbr\u003e\n📂 18 Indian case studies, with 40+ additional cases available online 🧩 16 chapter-opening vignettes and 5 new snapshots 📈 Five new topics added: Multiple Linear Regression (MLR) Binary Logistic Regression Exploratory Factor Analysis Clustering Ethical Boundaries in Hypothesis Testing\u003cbr\u003e\n\u003cbr\u003e\n🌐 Web Supplements\u003cbr\u003e\n\u003cbr\u003e\nInstructor Resources:\u003cbr\u003e\nExtensive teaching resources are available through McGraw-Hill Connect at \"https:\/\/connect.mheducation.com\" connect.mheducation.com, including: 📊 PowerPoint presentations 📘 Instructor manual 🎥 Video supplements 📂 Cases 📈 Data files\u003cbr\u003e\nStudent Resources: 📂 Case studies 📈 Data files 🖼️ Digital image library 📚 Additional student resources\u003cbr\u003e\n\u003cbr\u003e\n📑 Table of Contents\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nPART I: Building the Foundation for Research\u003cbr\u003e\n1. Research Foundations and Fundamentals 2. The Research Process: An Overview 3. Stage 1: Clarify the Research Question\u003cbr\u003e\n\u003cbr\u003e\nPART II: The Design of Business Research\u003cbr\u003e\n4. Stage 2: Research Design – An Overview 5. Stage 2: Sampling Design Appendix: Calculate the Sample Size 6. Stage 2: Data Collection Design – Qualitative Research 7. Stage 2: Data Collection Design – Observation Research 8. Stage 2: Data Collection Design – Experiments 9. Stage 2: Data Collection Design – Survey Research\u003cbr\u003e\n\u003cbr\u003e\nPART III: Measurement\u003cbr\u003e\n10. Stage 3: Measurement Foundations 11. Stage 3: Measurement Questions Appendix: Sources of Measurement Questions 12. Stage 3: Measurement Instruments\u003cbr\u003e\n\u003cbr\u003e\nPART IV: Collect, Prepare, and Examine the Data\u003cbr\u003e\n13. Stage 3: Collect, Prepare, and Examine Data Appendix: Better Tables Appendix: Review – Describing Data Statistically\u003cbr\u003e\n\u003cbr\u003e\nPART V: Analyze and Interpret Data\u003cbr\u003e\n14. Stage 4: Hypothesis Testing 15. Stage 4: Measures of Association\u003cbr\u003e\n\u003cbr\u003e\nPART VI: Report the Research\u003cbr\u003e\n16. Stage 5: Research Reports – Supporting Insights and Recommendations Appendix: Better Reports\u003cbr\u003e\n\u003cbr\u003e\nPART VII: Research Project Overview\u003cbr\u003e\n17. An Integrated Example\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789364441223\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 7.9 x 7.1 x 0.8 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51289803161904,"sku":"UDH_9789364441223","price":863.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/81kEnOjTi3L.jpg?v=1775403918","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/business-research-methods-14th-edition","provider":"Retail Maharaj","version":"1.0","type":"link"}