{"product_id":"building-brands-in-asia-from-the-inside-out","title":"Building Brands in Asia: From the Inside Out","description":"\u003carticle class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-146\" data-scroll-anchor=\"true\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"relative flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"d6b64ecd-609b-4b94-bfd9-d729bdd9116d\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4-1-mini\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark\"\u003e\n\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003cbr\u003e• \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003eLanguage\u003c\/strong\u003e: English\u003cbr\u003e• \u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780415549844\u003cbr\u003e• \u003cstrong\u003eWriter\u003c\/strong\u003e: Tim Andrews\u003cbr\u003e• \u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003ePages\u003c\/strong\u003e: 238\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout The Book\u003c\/strong\u003e\u003cbr\u003eIn today's volatile global business environment, building long-lasting relationships with consumers is essential but challenging. \u003cem\u003eBuilding Brands in Asia\u003c\/em\u003e highlights the importance of developing a unique brand personality to foster customer loyalty, particularly in the dynamic and diverse markets of Asia. The book explores how multinational corporations can balance global brand consistency with local effectiveness. It also examines the branding efforts of Asian companies, which have often been overlooked, showcasing case studies from various sectors such as banking, football, home appliances, and more. Filled with interviews, anecdotes, and real-world examples from countries like Japan, Korea, and Singapore, this book offers an in-depth look at the challenges and opportunities of branding in Asia.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49854463082800,"sku":"Sarat_9780415549844","price":4290.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-building-brands-in-asia-from-the-inside-out-41013663596848.jpg?v=1775954417","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/building-brands-in-asia-from-the-inside-out","provider":"Retail Maharaj","version":"1.0","type":"link"}