{"product_id":"brand-management","title":"Brand Management","description":"\u003cp\u003e\u003cstrong\u003eBook Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e U C Mathur\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789351380467\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e First 2024\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 188\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePrice:\u003c\/strong\u003e Rs. 349\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book:\u003c\/strong\u003e\u003cbr\u003eIn the modern corporate world, branding has become an essential asset that holds strategic importance for businesses. The book explores the evolving significance of brand management in today's competitive environment. It delves into the processes of building brands, creating brand identities, and establishing brand equity.\u003c\/p\u003e\n\u003cp\u003eWith practical case studies from successful Indian companies, the book offers an in-depth exploration of the methodologies behind creating strong brand assets. These case studies provide students with real-world insights into the development and implementation of branding strategies. To make the learning process engaging, the author includes a brand management game, making it an interactive and comprehensive learning tool for MBA students.\u003c\/p\u003e\n\u003cp\u003eKey features of the book:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eEstablishes the link between effective brand identity and successful brand building.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncludes case studies from top Indian corporates.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides a toolkit for management students to deeply understand branding.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy to understand, comprehensive, and reader-friendly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003cbr\u003eU C Mathur began his career in the corporate sector before transitioning to teaching management students. He has taught at prestigious institutions, including Maharishi Institute of Management, Delhi School of Economics, and Goa Institute of Management. Professor Mathur has published numerous works on marketing, advertising, corporate governance, and strategic management, making significant contributions to the field of business education.\u003c\/p\u003e","brand":"Laxmi Publications","offers":[{"title":"Default Title","offer_id":50050929721648,"sku":"DRG.LaxmiPublication_9789351380467","price":314.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/1698313759BrandManagementNewUSP4x6.jpg?v=1756391248","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/brand-management","provider":"Retail Maharaj","version":"1.0","type":"link"}