{"product_id":"banking-and-insurance-marketing","title":"Banking and Insurance Marketing","description":"\u003cp data-start=\"52\" data-end=\"69\"\u003e\u003cstrong data-start=\"52\" data-end=\"69\"\u003eBook Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"71\" data-end=\"176\"\u003e\n\u003cli data-start=\"71\" data-end=\"101\"\u003e\n\u003cp data-start=\"73\" data-end=\"101\"\u003e\u003cstrong data-start=\"73\" data-end=\"84\"\u003eAuthor:\u003c\/strong\u003e Dr. Sunil Negi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"102\" data-end=\"129\"\u003e\n\u003cp data-start=\"104\" data-end=\"129\"\u003e\u003cstrong data-start=\"104\" data-end=\"113\"\u003eISBN:\u003c\/strong\u003e 9789357671323\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"130\" data-end=\"157\"\u003e\n\u003cp data-start=\"132\" data-end=\"157\"\u003e\u003cstrong data-start=\"132\" data-end=\"144\"\u003eEdition:\u003c\/strong\u003e First 2023\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"158\" data-end=\"176\"\u003e\n\u003cp data-start=\"160\" data-end=\"176\"\u003e\u003cstrong data-start=\"160\" data-end=\"170\"\u003ePages:\u003c\/strong\u003e 140\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"178\" data-end=\"629\"\u003e\u003cstrong data-start=\"178\" data-end=\"197\"\u003eAbout the Book:\u003c\/strong\u003e\u003cbr data-start=\"197\" data-end=\"200\"\u003eThis book on banking and insurance marketing delves into the strategies and techniques employed by banks and insurance companies to attract and retain customers. It explores how these organizations promote their products and services and market themselves effectively in an increasingly competitive industry. The book provides insights into various marketing approaches specifically tailored to the banking and insurance sectors.\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"644\"\u003e\u003cstrong data-start=\"631\" data-end=\"644\"\u003eContents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"646\" data-end=\"979\"\u003e\n\u003cli data-start=\"646\" data-end=\"688\"\u003e\n\u003cp data-start=\"648\" data-end=\"688\"\u003e\u003cstrong data-start=\"648\" data-end=\"659\"\u003eUnit 1:\u003c\/strong\u003e Incorporation of Marketing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"689\" data-end=\"744\"\u003e\n\u003cp data-start=\"691\" data-end=\"744\"\u003e\u003cstrong data-start=\"691\" data-end=\"702\"\u003eUnit 2:\u003c\/strong\u003e Concept of Bank and Insurance Marketing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"745\" data-end=\"783\"\u003e\n\u003cp data-start=\"747\" data-end=\"783\"\u003e\u003cstrong data-start=\"747\" data-end=\"758\"\u003eUnit 3:\u003c\/strong\u003e Behaviour of Consumers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"784\" data-end=\"811\"\u003e\n\u003cp data-start=\"786\" data-end=\"811\"\u003e\u003cstrong data-start=\"786\" data-end=\"797\"\u003eUnit 4:\u003c\/strong\u003e Product Mix\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"812\" data-end=\"835\"\u003e\n\u003cp data-start=\"814\" data-end=\"835\"\u003e\u003cstrong data-start=\"814\" data-end=\"825\"\u003eUnit 5:\u003c\/strong\u003e Pricing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"836\" data-end=\"861\"\u003e\n\u003cp data-start=\"838\" data-end=\"861\"\u003e\u003cstrong data-start=\"838\" data-end=\"849\"\u003eUnit 6:\u003c\/strong\u003e Promotion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"862\" data-end=\"911\"\u003e\n\u003cp data-start=\"864\" data-end=\"911\"\u003e\u003cstrong data-start=\"864\" data-end=\"875\"\u003eUnit 7:\u003c\/strong\u003e People, Process, and Distribution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"912\" data-end=\"979\"\u003e\n\u003cp data-start=\"914\" data-end=\"979\"\u003e\u003cstrong data-start=\"914\" data-end=\"925\"\u003eUnit 8:\u003c\/strong\u003e Service Quality and Building Customer Relationships\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Laxmi Publications","offers":[{"title":"Default Title","offer_id":50055761363248,"sku":"DRG.LaxmiPublication_9789357671323","price":359.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/1685100030BankingandInsuranceMarketingCover.jpg?v=1756301867","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/banking-and-insurance-marketing","provider":"Retail Maharaj","version":"1.0","type":"link"}