{"product_id":"agricultural-marketing-in-india-concept-challenges","title":"Agricultural Marketing in India : Concept \u0026 Challenges","description":"\u003cp data-start=\"75\" data-end=\"362\"\u003e\u003cstrong data-start=\"75\" data-end=\"85\"\u003eAuthor\u003c\/strong\u003e: Sawalia Bihari Verma\u003cbr\u003e\u003cstrong data-start=\"103\" data-end=\"116\"\u003ePublisher\u003c\/strong\u003e: Scientific Publishers\u003cbr data-start=\"139\" data-end=\"142\"\u003e\u003cstrong data-start=\"142\" data-end=\"154\"\u003eLanguage\u003c\/strong\u003e: English\u003cbr data-start=\"163\" data-end=\"166\"\u003e\u003cstrong data-start=\"166\" data-end=\"177\"\u003eEdition\u003c\/strong\u003e: 1st Edition, 2023\u003cbr data-start=\"196\" data-end=\"199\"\u003e\u003cstrong data-start=\"199\" data-end=\"207\"\u003eISBN\u003c\/strong\u003e: 9789391418403\u003cbr data-start=\"222\" data-end=\"225\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"225\" data-end=\"234\"\u003ePages\u003c\/strong\u003e: 443\u003cbr data-start=\"239\" data-end=\"242\"\u003e\u003cstrong data-start=\"242\" data-end=\"251\"\u003eCover\u003c\/strong\u003e: Hard Bound\u003cbr data-start=\"263\" data-end=\"266\"\u003e\u003cstrong data-start=\"266\" data-end=\"280\"\u003eDimensions\u003c\/strong\u003e: 6.50 x 9.50 x 1 inches\u003cbr data-start=\"304\" data-end=\"307\"\u003e\u003cstrong data-start=\"307\" data-end=\"317\"\u003eWeight\u003c\/strong\u003e: 788 grams\u003cbr data-start=\"328\" data-end=\"331\"\u003e\u003cstrong data-start=\"331\" data-end=\"344\"\u003eBook Type\u003c\/strong\u003e: Reference Book\u003c\/p\u003e\n\u003cp data-start=\"364\" data-end=\"850\"\u003eThis book has been meticulously designed to cater to the mental horizon of readers, aiming to enhance logical aptitude and understanding of agricultural marketing concepts. The edition provides a precise analysis, simplifying the explanation of various agro-problems, bringing readers closer to logical and scientific solutions. The book aims to be lucid and comprehensive, offering in-depth insights into agricultural marketing, despite the possibility of some conceptual shortcomings.\u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"1270\"\u003eAn outstanding feature of this book is the inclusion of concept review questions, which aim to aid understanding and retention of the material. It is expected that this book will be valuable to readers, agricultural marketing policy planners, and practitioners, contributing to the development of agricultural marketing in the country in response to the challenges and opportunities of the evolving economic landscape.\u003c\/p\u003e\n\u003cp data-start=\"1272\" data-end=\"1296\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1293\"\u003eTable of Contents\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul data-start=\"1297\" data-end=\"1437\"\u003e\n\u003cli data-start=\"1297\" data-end=\"1328\"\u003e\n\u003cp data-start=\"1299\" data-end=\"1328\"\u003e\u003cstrong data-start=\"1299\" data-end=\"1311\"\u003eForeword\u003c\/strong\u003e by M.L. Vadera\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1329\" data-end=\"1366\"\u003e\n\u003cp data-start=\"1331\" data-end=\"1366\"\u003e\u003cstrong data-start=\"1331\" data-end=\"1343\"\u003eForeword\u003c\/strong\u003e by CA K.K. Choudhary\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1367\" data-end=\"1378\"\u003e\n\u003cp data-start=\"1369\" data-end=\"1378\"\u003ePreface\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1379\" data-end=\"1398\"\u003e\n\u003cp data-start=\"1381\" data-end=\"1398\"\u003eAcknowledgments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1399\" data-end=\"1417\"\u003e\n\u003cp data-start=\"1401\" data-end=\"1417\"\u003eList of Tables\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1418\" data-end=\"1437\"\u003e\n\u003cp data-start=\"1420\" data-end=\"1437\"\u003eList of Figures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003col data-start=\"1439\" data-end=\"2403\"\u003e\n\u003cli data-start=\"1439\" data-end=\"1480\"\u003e\n\u003cp data-start=\"1442\" data-end=\"1480\"\u003eFundamentals of Market and Marketing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1481\" data-end=\"1505\"\u003e\n\u003cp data-start=\"1484\" data-end=\"1505\"\u003eMarketing Functions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1506\" data-end=\"1551\"\u003e\n\u003cp data-start=\"1509\" data-end=\"1551\"\u003eMarketing Channels\/Agencies\/Institutions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1552\" data-end=\"1579\"\u003e\n\u003cp data-start=\"1555\" data-end=\"1579\"\u003eAgricultural Marketing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1580\" data-end=\"1619\"\u003e\n\u003cp data-start=\"1583\" data-end=\"1619\"\u003eNational Agricultural Market (NAM)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1620\" data-end=\"1643\"\u003e\n\u003cp data-start=\"1623\" data-end=\"1643\"\u003eConsumer Marketing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1644\" data-end=\"1666\"\u003e\n\u003cp data-start=\"1647\" data-end=\"1666\"\u003eRegulated Markets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1667\" data-end=\"1702\"\u003e\n\u003cp data-start=\"1670\" data-end=\"1702\"\u003eAgricultural Marketing Reforms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1703\" data-end=\"1754\"\u003e\n\u003cp data-start=\"1706\" data-end=\"1754\"\u003eProducer’s Surplus of Agricultural Commodities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1755\" data-end=\"1793\"\u003e\n\u003cp data-start=\"1759\" data-end=\"1793\"\u003eCommercialisation of Agriculture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1794\" data-end=\"1838\"\u003e\n\u003cp data-start=\"1798\" data-end=\"1838\"\u003eAgri-Business\/Marketing of Farm Inputs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1839\" data-end=\"1866\"\u003e\n\u003cp data-start=\"1843\" data-end=\"1866\"\u003eAgro-Based Industries\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1867\" data-end=\"1889\"\u003e\n\u003cp data-start=\"1871\" data-end=\"1889\"\u003eContract Farming\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1890\" data-end=\"1939\"\u003e\n\u003cp data-start=\"1894\" data-end=\"1939\"\u003eGovernment Sponsored National Organisations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1940\" data-end=\"2003\"\u003e\n\u003cp data-start=\"1944\" data-end=\"2003\"\u003eLegislative Measures for Improving Agricultural Marketing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2004\" data-end=\"2030\"\u003e\n\u003cp data-start=\"2008\" data-end=\"2030\"\u003eMarketing Management\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2031\" data-end=\"2062\"\u003e\n\u003cp data-start=\"2035\" data-end=\"2062\"\u003eAgricultural Price Policy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2063\" data-end=\"2091\"\u003e\n\u003cp data-start=\"2067\" data-end=\"2091\"\u003eCo-Operating Marketing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2092\" data-end=\"2133\"\u003e\n\u003cp data-start=\"2096\" data-end=\"2133\"\u003eRisk and Uncertainty in Agriculture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2134\" data-end=\"2202\"\u003e\n\u003cp data-start=\"2138\" data-end=\"2202\"\u003eGovernment’s Intervention in the Agricultural Marketing System\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2203\" data-end=\"2224\"\u003e\n\u003cp data-start=\"2207\" data-end=\"2224\"\u003eQuality Control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2225\" data-end=\"2311\"\u003e\n\u003cp data-start=\"2229\" data-end=\"2311\"\u003eMarket Integration, Market Efficiency, Marketing Costs, Margin, and Price Spread\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2312\" data-end=\"2377\"\u003e\n\u003cp data-start=\"2316\" data-end=\"2377\"\u003eTraining, Research, and Extension in Agricultural Marketing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2378\" data-end=\"2403\"\u003e\n\u003cp data-start=\"2382\" data-end=\"2403\"\u003eInternational Trade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Scientific Publishers","offers":[{"title":"Default Title","offer_id":49955683369264,"sku":"DRG.ScientificPublishers_9789391418403","price":2995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/scientific-publishers-book-default-title-agricultural-marketing-in-india-concept-challenges-41335096082736.jpg?v=1775950808","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/agricultural-marketing-in-india-concept-challenges","provider":"Retail Maharaj","version":"1.0","type":"link"}