{"product_id":"advertising-and-personal-selling","title":"Advertising and Personal Selling","description":"\u003cp data-start=\"95\" data-end=\"113\"\u003e\u003cstrong data-start=\"95\" data-end=\"111\"\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"114\" data-end=\"324\"\u003e\n\u003cli data-section-id=\"mbpll6\" data-start=\"114\" data-end=\"152\"\u003e\n\u003cstrong data-start=\"116\" data-end=\"129\"\u003ePublisher\u003c\/strong\u003e: Sultan Chand \u0026amp; Sons\u003c\/li\u003e\n\u003cli data-section-id=\"jv7kja\" data-start=\"153\" data-end=\"180\"\u003e\n\u003cstrong data-start=\"155\" data-end=\"163\"\u003eISBN\u003c\/strong\u003e: 9789351610915\u003c\/li\u003e\n\u003cli data-section-id=\"14t3hv1\" data-start=\"181\" data-end=\"217\"\u003e\n\u003cstrong data-start=\"183\" data-end=\"194\"\u003eEdition\u003c\/strong\u003e: 9th Revised Edition\u003c\/li\u003e\n\u003cli data-section-id=\"prugoi\" data-start=\"218\" data-end=\"243\"\u003e\n\u003cstrong data-start=\"220\" data-end=\"232\"\u003eLanguage\u003c\/strong\u003e: English\u003c\/li\u003e\n\u003cli data-section-id=\"wr3mmj\" data-start=\"244\" data-end=\"267\"\u003e\n\u003cstrong data-start=\"246\" data-end=\"256\"\u003eWeight\u003c\/strong\u003e: 550.00g\u003c\/li\u003e\n\u003cli data-section-id=\"1guo0jj\" data-start=\"268\" data-end=\"292\"\u003e\n\u003cstrong data-start=\"270\" data-end=\"284\"\u003eTitle Code\u003c\/strong\u003e: 1133\u003c\/li\u003e\n\u003cli data-section-id=\"u532g6\" data-start=\"293\" data-end=\"324\"\u003e\n\u003cstrong data-start=\"295\" data-end=\"305\"\u003eAuthor\u003c\/strong\u003e: Gupta C.B. (Dr)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"326\" data-end=\"678\"\u003e\u003cstrong data-start=\"326\" data-end=\"344\"\u003eAbout the Book\u003c\/strong\u003e\u003cbr data-start=\"344\" data-end=\"347\"\u003eThe \u003cstrong data-start=\"351\" data-end=\"374\"\u003e9th Revised Edition\u003c\/strong\u003e of this book by \u003cstrong data-start=\"391\" data-end=\"410\"\u003eGupta C.B. (Dr)\u003c\/strong\u003e, published by \u003cstrong data-start=\"425\" data-end=\"448\"\u003eSultan Chand \u0026amp; Sons\u003c\/strong\u003e, offers a \u003cstrong data-start=\"459\" data-end=\"513\"\u003ecomprehensive and systematically arranged coverage\u003c\/strong\u003e of all prescribed topics. The book is written in a \u003cstrong data-start=\"565\" data-end=\"594\"\u003elucid and simple language\u003c\/strong\u003e, making it easy for students to understand and grasp complex concepts with clarity.\u003c\/p\u003e\n\u003cp data-start=\"680\" data-end=\"988\"\u003eThe content is presented in an \u003cstrong data-start=\"711\" data-end=\"747\"\u003eanalytical and structured manner\u003c\/strong\u003e, ensuring a strong focus on conceptual understanding. Each chapter begins with a \u003cstrong data-start=\"829\" data-end=\"846\"\u003eclear outline\u003c\/strong\u003e, providing a bird’s-eye view of the topics, and ends with a \u003cstrong data-start=\"907\" data-end=\"918\"\u003esummary\u003c\/strong\u003e for quick revision, helping students retain key concepts effectively.\u003c\/p\u003e\n\u003cp data-start=\"990\" data-end=\"1012\"\u003e\u003cstrong data-start=\"990\" data-end=\"1010\"\u003eSalient Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1013\" data-end=\"1487\"\u003e\n\u003cli data-section-id=\"reprh0\" data-start=\"1013\" data-end=\"1064\"\u003e\n\u003cstrong data-start=\"1015\" data-end=\"1036\"\u003eComplete coverage\u003c\/strong\u003e of all prescribed topics.\u003c\/li\u003e\n\u003cli data-section-id=\"1e76kla\" data-start=\"1065\" data-end=\"1125\"\u003e\n\u003cstrong data-start=\"1067\" data-end=\"1093\"\u003eSystematic arrangement\u003c\/strong\u003e with analytical presentation.\u003c\/li\u003e\n\u003cli data-section-id=\"1nt4xk7\" data-start=\"1126\" data-end=\"1185\"\u003e\n\u003cstrong data-start=\"1128\" data-end=\"1157\"\u003eSimple and clear language\u003c\/strong\u003e for better understanding.\u003c\/li\u003e\n\u003cli data-section-id=\"1fjgaig\" data-start=\"1186\" data-end=\"1229\"\u003eStrong focus on \u003cstrong data-start=\"1204\" data-end=\"1226\"\u003econceptual clarity\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli data-section-id=\"1s7u5if\" data-start=\"1230\" data-end=\"1290\"\u003e\n\u003cstrong data-start=\"1232\" data-end=\"1251\"\u003eChapter outline\u003c\/strong\u003e at the beginning for quick overview.\u003c\/li\u003e\n\u003cli data-section-id=\"1412gyw\" data-start=\"1291\" data-end=\"1353\"\u003eExtensive use of \u003cstrong data-start=\"1310\" data-end=\"1333\"\u003etables and diagrams\u003c\/strong\u003e for illustration.\u003c\/li\u003e\n\u003cli data-section-id=\"18ne5h0\" data-start=\"1354\" data-end=\"1422\"\u003e\n\u003cstrong data-start=\"1356\" data-end=\"1394\"\u003eSummary at the end of each chapter\u003c\/strong\u003e for quick recapitulation.\u003c\/li\u003e\n\u003cli data-section-id=\"18p5p4i\" data-start=\"1423\" data-end=\"1487\"\u003e\n\u003cstrong data-start=\"1425\" data-end=\"1443\"\u003eTest questions\u003c\/strong\u003e for self-assessment and exam preparation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1489\" data-end=\"1621\"\u003eThis book serves as an excellent resource for students aiming to build a solid foundation and perform well in academic examinations.\u003c\/p\u003e","brand":"Sultan Chand \u0026 Sons","offers":[{"title":"Default Title","offer_id":66705485300016,"sku":"DRG.SultanChandandSons_9351610915","price":266.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/978-81-5161-018-2-_F.gif?v=1777545439","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/advertising-and-personal-selling","provider":"Retail Maharaj","version":"1.0","type":"link"}