MARKETING RESEARCH, 6TH EDITION
MARKETING RESEARCH, 6TH EDITION is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
MARKETING RESEARCH, 6TH EDITION
Author: Beri, GC
Brand: McGraw-Hill Education
Edition: Sixth
Binding: paperback
Number Of Pages: 720
Release Date: 10-08-2020
Details: This book covers the entire gamut of marketing Research by exploring the subject area through text and cases. This thoroughly revised edition includes recent topics, examples and cases to meet the changing curricula requirements of Indian students. Software applications have also been included to ensure adherence to the changing market needs. It is hoped that the book would be useful for practitioners of marketing Research as well. Salient features: a new Chapter on qualitative research new topics such as classification of research, types of online advertising, growth of organised retail in India, and tips for hypothesis development more than 30 new case studies based on recent events intricate details on research design, uni-dimensional and multi-dimensional scales used in marketing Research SPSS applications to focus on software applications of marketing Research supplemented with a comprehensive online SPSS dataset.
EAN: 9789390177530
Package Dimensions: 9.4 x 7.2 x 1.2 inches
Languages: English
