{"title":"মার্কেটিং","description":"","products":[{"product_id":"asambhav-kaise-karen-sambhav-hindi-1","title":"অসম্ভভ কাইসে কারেন সম্ভব [হিন্দি]","description":"\u003cp\u003e \u003cb\u003eলেখক:\u003c\/b\u003e সিরশ্রী\u003c\/p\u003e\n\n\u003cp\u003e \u003cb\u003eব্র্যান্ড:\u003c\/b\u003e মঞ্জুল পাবলিশিং হাউস\u003c\/p\u003e\n\n\u003cp\u003e \u003cb\u003eসংস্করণ:\u003c\/b\u003e ১ম\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cb\u003eবাঁধাই:\u003c\/b\u003e পেপারব্যাক\u003c\/p\u003e\n\n\u003cp\u003e \u003cb\u003eপৃষ্ঠা সংখ্যা:\u003c\/b\u003e ১৬৮\u003c\/p\u003e\n\n\u003cp\u003e \u003cb\u003eপ্রকাশের তারিখ:\u003c\/b\u003e ০১-০১-২০১৬\u003c\/p\u003e\n\n\u003cp\u003e \u003cb\u003eবিস্তারিত:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e অসম্ভব কিভাবে সম্ভব\u003c\/p\u003e\n\n \u003cp\u003eএক মহাবীর যোদ্ধা থেকে সাতটি প্রশ্ন জিজ্ঞাসা করেছেন, জিনকে সে বড়দারি এবং সাহসের সাথে বোঝার সিদ্ধান্ত নিয়েছিল l মহাবীর যোদ্ধা ছিল হাতিম l এই বার এটা সাহস দেখান এবং সাতভারে চৌদহ হত্যাকারীকে দায়ী করা হয় না - কিন্তু এক আলাদাভাবে আমি এটি অনুসন্ধান করতে পারি, পার্বত্য, রেগস্থানে নয়, স্বয়ংক্রিয় এর মধ্যেও গোতা লাগার করানি আছে l\u003c\/p\u003e\n\n \u003cp\u003eতো আইএ, হাতিমতাই থেকে শিখে অসম্ভাব্যতা তৈরি করতে পারে যে সূত্রটি আপনাকেই রহস্যজনক, রোমাঞ্চ এবং সাহসী বিশ্বে বিকশিত হতে পারে এই অনুসন্ধানে এই বইটি আপনার পরিচালক হবেন, যিনি আপনাকে প্রথম প্রশ্ন দেবী, তারপর আপনি তাদের জবাবগুলি অনুসন্ধান করবেন আমি আপনাকে জবাব দেব শিখেছি :\u003c\/p\u003e\n\n\u003cp\u003e * অস্বাভাবিক কিভাবে সম্ভব? তিনি, সত্য, সত্য এবং পরম সত্য রহস্য কি?\u003c\/p\u003e\n\n \u003cp\u003e* কুদরত থেকে ক্যাসা তাল-মেল তৈরি করতে লক্ষ্য সহজতা পেতে হবে\u003c\/p\u003e\n\n\u003cp\u003e * দুঃখের বাইরে থেকে আসা কি কলা, অন্দরিত অবস্থা কিভাবে পাওয়া যায়\u003c\/p\u003e\n\n\u003cp\u003e * নিস্বার্থ জীবন এর শক্তি কি, এটা আপনার জন্য কেন রাখা হয়\u003c\/p\u003e\n\n\u003cp\u003e * কর্ম বিজ্ঞান কি, কর্ম বন্ধন থেকে মুক্তি কিভাবে পাওয়া যায়\u003c\/p\u003e\n\n\u003cp\u003e * প্রেম, আনন্দ, শান্তি সম্পন্তা, স্বাথ এবং মধুর রশ্মিতা, জীবন কিভাবে প্রশ্ন\u003c\/p\u003e\n\n\u003cp\u003e *মৃত্যু এবং জীবন্ত রহস্য কি?\u003c\/p\u003e\n\n\u003cp\u003e \u003cb\u003eইএএন:\u003c\/b\u003e 9788183227148\u003c\/p\u003e\n\n \u003cp\u003e\u003cb\u003eপ্যাকেজের মাত্রা:\u003c\/b\u003e ৭.৬ x ৫.০ x ০.৮ ইঞ্চি\u003c\/p\u003e\n\n\u003cp\u003e \u003cb\u003eভাষা:\u003c\/b\u003e হিন্দি\u003c\/p\u003e","brand":"Manjul Publishing House","offers":[{"title":"Default Title","offer_id":49259896865072,"sku":"DRG.Manjul Publishing House_9788183227148","price":70.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/manjul-publishing-house-book-default-title-asambhav-kaise-karen-sambhav-hindi-39329876803888.jpg?v=1775951167"},{"product_id":"super-ameer-ban-ne-ki-master-key-hindi","title":"সুপার আমির বান নে কি মাস্টার কী [হিন্দি]","description":"\u003cp\u003e লেখক: নেপোলিয়ন হিল\u003c\/p\u003e\n\n\u003cp\u003e ভাষা: হিন্দি\u003c\/p\u003e\n\n\u003cp\u003e বাঁধাই: 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Tripathy\u003cbr data-start=\"118\" data-end=\"121\"\u003e\u003cstrong data-start=\"121\" data-end=\"134\"\u003ePublisher\u003c\/strong\u003e: Scientific Publisher\u003cbr data-start=\"156\" data-end=\"159\"\u003e\u003cstrong data-start=\"159\" data-end=\"171\"\u003eLanguage\u003c\/strong\u003e: English\u003cbr data-start=\"180\" data-end=\"183\"\u003e\u003cstrong data-start=\"183\" data-end=\"194\"\u003eEdition\u003c\/strong\u003e: 1st Edition, 2022\u003cbr data-start=\"213\" data-end=\"216\"\u003e\u003cstrong data-start=\"216\" data-end=\"224\"\u003eISBN\u003c\/strong\u003e: 9789390749386\u003cbr data-start=\"267\" data-end=\"270\"\u003e\u003cstrong data-start=\"270\" data-end=\"279\"\u003ePages\u003c\/strong\u003e: 250\u003cbr data-start=\"284\" data-end=\"287\"\u003e\u003cstrong data-start=\"287\" data-end=\"296\"\u003eCover\u003c\/strong\u003e: Hard Bound\u003c\/p\u003e\n\u003cp data-start=\"312\" data-end=\"851\"\u003eThis book presents an initiative to sustain farming through various solutions in the production and distribution of agricultural inputs. Aimed at both undergraduate and postgraduate students, the book serves as an essential resource for competitive exams such as Agriculture Research Scientist Recruitment (ARS-NET), Indian Forest Service (IFS), and other state and central level examinations. It is particularly beneficial for students pursuing Agriculture Input Marketing, Agriculture graduates, MBA in Agribusiness, and MSc Agriculture.\u003c\/p\u003e\n\u003cp data-start=\"853\" data-end=\"880\"\u003e\u003cstrong data-start=\"853\" data-end=\"879\"\u003eObjectives of the Book\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul data-start=\"881\" data-end=\"1211\"\u003e\n\u003cli data-start=\"881\" data-end=\"956\"\u003e\n\u003cp data-start=\"883\" data-end=\"956\"\u003eTo identify the marketing principles (marketing Ps) for agriculture input\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"957\" data-end=\"1016\"\u003e\n\u003cp data-start=\"959\" data-end=\"1016\"\u003eTo offer an in-depth understanding of agricultural inputs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1017\" data-end=\"1076\"\u003e\n\u003cp data-start=\"1019\" data-end=\"1076\"\u003eTo explore comprehensive agriculture policies and schemes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1077\" data-end=\"1211\"\u003e\n\u003cp data-start=\"1079\" data-end=\"1211\"\u003eTo provide a roadmap for sustaining the agricultural world with farmers, cooperatives, and professionals through agricultural inputs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1213\" data-end=\"1237\"\u003e\u003cstrong data-start=\"1213\" data-end=\"1234\"\u003eTable of Contents\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul data-start=\"1238\" data-end=\"1294\"\u003e\n\u003cli data-start=\"1238\" data-end=\"1261\"\u003e\n\u003cp data-start=\"1240\" data-end=\"1261\"\u003e\u003cstrong data-start=\"1240\" data-end=\"1259\"\u003eAcknowledgement\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1262\" data-end=\"1278\"\u003e\n\u003cp data-start=\"1264\" data-end=\"1278\"\u003e\u003cstrong data-start=\"1264\" data-end=\"1276\"\u003eForeword\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1279\" data-end=\"1294\"\u003e\n\u003cp data-start=\"1281\" data-end=\"1294\"\u003e\u003cstrong data-start=\"1281\" data-end=\"1292\"\u003ePreface\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003col data-start=\"1296\" data-end=\"2674\"\u003e\n\u003cli data-start=\"1296\" data-end=\"1388\"\u003e\n\u003cp data-start=\"1299\" data-end=\"1388\"\u003e\u003cstrong data-start=\"1299\" data-end=\"1326\"\u003eOverview of Agri Inputs\u003c\/strong\u003e\u003cbr data-start=\"1326\" data-end=\"1329\"\u003e— V. Sowmya Reddy, Sneha Kumari, and Shrihari Kulkarni\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1390\" data-end=\"1453\"\u003e\n\u003cp data-start=\"1393\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1393\" data-end=\"1431\"\u003eStatistical Support for Agri Input\u003c\/strong\u003e\u003cbr data-start=\"1431\" data-end=\"1434\"\u003e— Sneha Kumari\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1455\" data-end=\"1531\"\u003e\n\u003cp data-start=\"1458\" data-end=\"1531\"\u003e\u003cstrong data-start=\"1458\" data-end=\"1509\"\u003eSeeds for Rejuvenating Agriculture Cooperatives\u003c\/strong\u003e\u003cbr data-start=\"1509\" data-end=\"1512\"\u003e— Sneha Kumari\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1533\" data-end=\"1693\"\u003e\n\u003cp data-start=\"1536\" data-end=\"1693\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1640\"\u003eExploring and Designing Market Strategies for Fertilizers with Special Reference to Neem Coated Urea\u003c\/strong\u003e\u003cbr data-start=\"1640\" data-end=\"1643\"\u003e— K.K. Tripathy, Sneha Kumari, and Saba Sayed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1695\" data-end=\"1785\"\u003e\n\u003cp data-start=\"1698\" data-end=\"1785\"\u003e\u003cstrong data-start=\"1698\" data-end=\"1744\"\u003eStatus of Farm Machinery Industry in India\u003c\/strong\u003e\u003cbr data-start=\"1744\" data-end=\"1747\"\u003e— Alok Gora and Bhanupriya Choyal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1787\" data-end=\"1866\"\u003e\n\u003cp data-start=\"1790\" data-end=\"1866\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1826\"\u003eTrends of Agrochemicals in India\u003c\/strong\u003e\u003cbr data-start=\"1826\" data-end=\"1829\"\u003e— Sneha Kumari and K.K. Tripathy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1868\" data-end=\"1974\"\u003e\n\u003cp data-start=\"1871\" data-end=\"1974\"\u003e\u003cstrong data-start=\"1871\" data-end=\"1931\"\u003eFarmers’ Perspective on Emerging Trends of Biostimulants\u003c\/strong\u003e\u003cbr data-start=\"1931\" data-end=\"1934\"\u003e— Muppa Venkatadri and Sneha Kumari\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1976\" data-end=\"2073\"\u003e\n\u003cp data-start=\"1979\" data-end=\"2073\"\u003e\u003cstrong data-start=\"1979\" data-end=\"2014\"\u003eSoil for Sustaining Agriculture\u003c\/strong\u003e\u003cbr data-start=\"2014\" data-end=\"2017\"\u003e— Muppa Venkatadri, Sneha Kumari, and K.K. Tripathy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2075\" data-end=\"2150\"\u003e\n\u003cp data-start=\"2078\" data-end=\"2150\"\u003e\u003cstrong data-start=\"2078\" data-end=\"2128\"\u003eIrrigation for Vulnerable Agriculture Droughts\u003c\/strong\u003e\u003cbr data-start=\"2128\" data-end=\"2131\"\u003e— Sneha Kumari\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2152\" data-end=\"2286\"\u003e\n\u003cp data-start=\"2156\" data-end=\"2286\"\u003e\u003cstrong data-start=\"2156\" data-end=\"2245\"\u003eAdoption of Organic Farming as Climate-Smart Agriculture: Deploying the BRT Framework\u003c\/strong\u003e\u003cbr data-start=\"2245\" data-end=\"2248\"\u003e— K.K. Tripathy and Sneha Kumari\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2288\" data-end=\"2397\"\u003e\n\u003cp data-start=\"2292\" data-end=\"2397\"\u003e\u003cstrong data-start=\"2292\" data-end=\"2363\"\u003eConcept and Scope of Agricultural Credit in the Era of Agribusiness\u003c\/strong\u003e\u003cbr data-start=\"2363\" data-end=\"2366\"\u003e— Shakti Ranjan Panigrahy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2399\" data-end=\"2560\"\u003e\n\u003cp data-start=\"2403\" data-end=\"2560\"\u003e\u003cstrong data-start=\"2403\" data-end=\"2504\"\u003eAdvances in Agriculture Policy, Governance, and Multifunctionality Approach for Sustainable India\u003c\/strong\u003e\u003cbr data-start=\"2504\" data-end=\"2507\"\u003e— Sneha Kumari, Vidya Kumbhar, and Nisha Bharti\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2562\" data-end=\"2643\"\u003e\n\u003cp data-start=\"2566\" data-end=\"2643\"\u003e\u003cstrong data-start=\"2566\" data-end=\"2620\"\u003eAgri Input Marketing Models and Market Perspective\u003c\/strong\u003e\u003cbr data-start=\"2620\" data-end=\"2623\"\u003e— Sneha Kumari\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2645\" data-end=\"2674\"\u003e\n\u003cp data-start=\"2649\" data-end=\"2674\"\u003e\u003cstrong data-start=\"2649\" data-end=\"2674\"\u003eCrops and Agri Inputs\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Scientific Publishers","offers":[{"title":"Default Title","offer_id":49955960979760,"sku":"DRG.ScientificPublishers_9789390749386","price":2250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/scientific-publishers-book-default-title-agricultural-input-marketing-41335230955824.jpg?v=1775950815"},{"product_id":"marketing-geography-1","title":"Marketing Geography","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Rawat Publications\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e H. M. Saxena\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e 2004\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9788170338123\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 376\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCover:\u003c\/strong\u003e Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e 8.4 x 5.5 x 0.6 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eMarketing Geography\u003c\/em\u003e is a specialized study focusing on the concept of marketplaces and marketing. The book applies geographical principles, methods, and techniques to address the practical issues related to marketing phenomena. As a rapidly developing branch of Economic Geography, it covers the distribution channels through which goods move from producers to consumers. This work integrates various aspects of the marketing system, offering a comprehensive and coherent overview of its structure and organization.\u003c\/p\u003e\n\u003cp\u003eA notable feature of the book is the use of Indian examples, providing a local context for the discussions. It is richly illustrated with maps and diagrams, making it easier to understand urban, rural, and agricultural marketing. For the first time, the book explores these topics with relevant concepts and methodologies, making it an invaluable resource for post-graduate students, researchers in geography, economists, sociologists, agricultural marketing scholars, and planners. It will also benefit anyone interested in the study of marketplaces and marketing systems.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003cbr\u003eDr. H. M. Saxena has had a distinguished career in the Rajasthan College Education Service, starting in 1967. He served as the Head of the Post-Graduate Department of Geography for 25 years and held various leadership positions, including Vice-Principal, Principal, and Joint Director of College Education in Jaipur. He has authored several books and more than fifty papers published in geographical journals. Dr. Saxena has also edited \u003cem\u003eThe Annals of the Association of Rajasthan Geographers\u003c\/em\u003e. He has completed three major research projects sponsored by the Indian Council of Social Science Research (ICSSR) and continues to be actively engaged in research and writing in the fields of economic and environmental geography.\u003c\/p\u003e","brand":"Rawat Publications","offers":[{"title":"Default Title","offer_id":50036814971184,"sku":"DRG.RawatPublications_9788170338123","price":213.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/81Zpm70EaFL.jpg?v=1756391939"},{"product_id":"marketing-and-sustainable-development","title":"Marketing and Sustainable Development","description":"\u003ch2\u003eBook Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Rawat Publications\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Pooja Saxena\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 8170337283\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 224\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCover:\u003c\/strong\u003e Hardcover\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e 8.4 x 5.6 x 0.7 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eAbout the Book\u003c\/h2\u003e\n\u003cp\u003eThis insightful volume offers a comprehensive \u003cstrong\u003egeo-economic analysis of marketing and sustainable development\u003c\/strong\u003e, with a particular focus on the Central Hadaoti Region of Rajasthan. 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The final section proposes a \u003cstrong\u003estrategic approach for ecologically sustainable development\u003c\/strong\u003e, ensuring that marketing growth aligns with environmental preservation.\u003c\/p\u003e\n\u003cp\u003eWith its interdisciplinary perspective, this book will prove valuable to \u003cstrong\u003egeographers, economists, sociologists, urban and rural planners, environmentalists, management students\u003c\/strong\u003e, and anyone engaged in sustainability discourse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003cbr\u003ePooja Saxena serves as Lecturer in Geography at Maharshi Dayanand College, Sriganganagar. 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While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition of this text addresses the many changes taking place in the world of advertising and promotion by an integrated marketing communications (IMC) perspective. This new edition also places heavy emphasis on digital and social media by integrating discussion of these topics throughout the text. Salient Features: Chapter Openers: New opening cases on important and recent issues such as the shift from traditional to digital media, growth of online dating, use of influencers in marketing, use of storytelling as a trending research method, etc. Digital and Social Media Perspective: Discussions on trending topics like today’s ‘Youtubers’, need for pretesting of online advertising, programmatic buying of media, transformation of traditional billboards through technology and augmented reality, etc. Indian Perspectives: Especially added in this Indian adaptation, these provide discussions, views and analysis of interesting issues related to the material in the chapter, drawn from Indian practices. 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Gremler\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e McGraw-Hill Education\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 752\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-01-2026\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e About the Book\u003cbr\u003e\n\u003cbr\u003e\nServices Marketing: Integrating Customer Focus Across the Firm is a comprehensive and application-oriented resource designed to help management students and professionals develop effective service strategies for competitive advantage. The book integrates proven frameworks with contemporary themes such as service quality, customer satisfaction, artificial intelligence, and service robotics.\u003cbr\u003e\nThis Special Indian Edition enriches global concepts with Indian business contexts, real-world examples, and case studies, enabling readers to seamlessly connect theory with practice across diverse service industries.\u003cbr\u003e\n\u003cbr\u003e\nKey Features\u003cbr\u003e\nComprehensive coverage of service marketing frameworks and strategic tools Strong focus on customer satisfaction, retention, and service quality Updated insights on artificial intelligence, service robotics, and emerging technologies Practical applications across global and Indian service industries Rich examples from leading organizations such as Swiggy, Zepto, Oberoi Hotels, and HDFC Bank Eight in-depth case studies featuring companies like Zerodha, Nykaa, cult.fit, and ICICI Bank\u003cbr\u003e\n\u003cbr\u003e\nWhat’s New in This Edition\u003cbr\u003e\nNew and updated chapter openers, research references, and contemporary examples across all chapters Expanded coverage of modern business models such as Airbnb and Uber Greater emphasis on technology-driven services including app-based services, the gig economy, and artificial intelligence Updated theories and best practices on customer satisfaction and customer retention Enhanced discussion on Service-Dominant Logic, emphasizing customers as co-creators of value Expanded coverage of Big Data, customer analytics, and data-driven service decision-making Updated strategic service initiatives and B2B service business models A new dedicated chapter on Artificial Intelligence and Service Robotics and its impact on service marketing\u003cbr\u003e\n\u003cbr\u003e\nHighlights of the Special Indian Edition\u003cbr\u003e\nEngaging chapter openers such as Swiggy – Winning through Customer-Centricity and Zepto – Innovations for Rapid Growth Contextual examples from Indian organizations including Oberoi Hotels \u0026amp; Resorts, Zoho, and HDFC Bank Indian Service Strategy Insights featuring organizations such as Urban Company, cult.fit, Tata 1MG, Licious, Practo, Manipal Hospitals, Tata Neu, Ginger Hotels, Vande Bharat Express, Zomato, NPCI, ONDC, Air India (AI.g), IndiGo (6Eskai), and Airtel Eight comprehensive case studies on Asian Paints Beautiful Home Painting Solutions, Akasa Air, Zerodha, SatSure, ICICI Bank, cult.fit, Nykaa, and PolicyBazaar\u003cbr\u003e\n\u003cbr\u003e\nWeb Supplements (Instructor Resources)\u003cbr\u003e\n\u003cbr\u003e\nA wide range of instructor resources is available through McGraw-Hill Connect at connect.mheducation.com, including: PowerPoint Presentations Instructor Manual\u003cbr\u003e\n\u003cbr\u003e\nTable of Contents\u003cbr\u003e\n\u003cbr\u003e\nPART 1: Foundations for Service Marketing\u003cbr\u003e\n1. 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The environmental and cultural approach to international marketing permits a truly global orientation.thus the reader horizon is not limited to any specific nation but the text provides an approach and framework for identifying and analysing the important cultural and Environmental uniqueness of any nation or global region.salient features:✔ 10 Indian cases included in the book✔ new sections on negative impact of new communication tools, intellectual property rights in the international context, Brexit, inventive international negotiation etc.✔ thoroughly updated data, text, pictures and exhibits across the chapters✔ more than 100 new academic articles and their findings integrated and cited across the chapters\u003cbr\u003e\n.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789389538243\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 10.0 x 8.5 x 1.2 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51289808306480,"sku":"UDH_9789389538243","price":795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/81L4jXJlYnL.jpg?v=1775404376"},{"product_id":"sales-and-distribution-management-leveraging-emerging-technologies-4th-edition-krishna-k-havaldar-vasant-m-cavale-subrata-kumar-nandi","title":"Sales and Distribution Management: Leveraging Emerging Technologies | 4th Edition | Krishna K. Havaldar, Vasant M. Cavale \u0026 Subrata Kumar Nandi","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Subrata Kumar Nandi\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e McGraw-Hill Education\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 832\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-10-2025\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e 📘 About the Book\u003cbr\u003e\n\u003cbr\u003e\nThis popular and widely accepted text offers a comprehensive and practical exploration of Sales and Distribution Management concepts, strategies, and applications. It is designed for students, instructors, and industry professionals. The book bridges the gap between theory and practice, addressing evolving industry trends, emerging technologies, and real-world challenges.\u003cbr\u003e\nWith its balanced focus on foundational principles and advanced practices, the book equips readers to navigate the dynamic landscape of Sales and Distribution Management (SDM) effectively.\u003cbr\u003e\n\u003cbr\u003e\n✨ Salient Features\u003cbr\u003e\nDedicated chapter on ‘Leveraging Technology for Sales and Distribution Management’ covering key applications of technologies used in SDM. Balanced coverage of theory and real-world applications. 34 chapter-end cases and 10 integrated cases, which include topics from several chapters. Excellent pedagogy with learning objectives, opening vignettes, chapter summaries, key terms, and glossary.\u003cbr\u003e\n\u003cbr\u003e\n🌐 Web Supplements\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nInstructor Resources\u003cbr\u003e\n\u003cbr\u003e\nA wealth of information is available online through McGraw-Hill’s Connect. In the Connect Instructor Library, the following supplementary materials are available, specifically created for this text. These can be accessed at: https:\/\/connect.mheducation.com PowerPoint Presentations Case Notes Answers to chapter-end objective and application questions\u003cbr\u003e\n\u003cbr\u003e\nStudent Resources\u003cbr\u003e\nGlossary Additional case studies Other reading materials\u003cbr\u003e\n\u003cbr\u003e\n📑 Table of Contents\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nSECTION I: SALES MANAGEMENT\u003cbr\u003e\nIntroduction to Sales Management Personal Selling Process Strategic Planning, Sales Strategy, Sales Forecasting, and Budgeting Management of Sales Territories and Quotas Organizing and Staffing the Salesforce Training, Motivating, Compensating, and Leading the Sales Force Evaluating and Controlling Salespeople Sales Promotion\u003cbr\u003e\n\u003cbr\u003e\nSECTION II: DISTRIBUTION MANAGEMENT\u003cbr\u003e\nIntroduction to Distribution Marketing Channels Channel Institutions—Retailing Channel Institutions: Wholesaling Designing Channels Channel Management Channel Information Systems Market Logistics and Supply Chain Management\u003cbr\u003e\n\u003cbr\u003e\nSECTION III: TECHNOLOGY IN SALES AND DISTRIBUTION MANAGEMENT\u003cbr\u003e\nLeveraging Technologies for Sales and Distribution Management\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789364444460\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 7.9 x 7.1 x 0.8 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51289810043184,"sku":"UDH_9789364444460","price":788.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/61rTOvP3-VL.jpg?v=1775404599"},{"product_id":"managing-retailing-3e","title":"Managing Retailing 3E","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Piyush Kumar Sinha\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Oxford University Press, USA\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e Third\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 584\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-06-2018\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures and cases.\u003cbr\u003e\nThe text provides a detailed understanding of the current retail scenario in India and other developing countries in Asia as well as other continents. It goes on to explore shoppers’ behaviours and the phenomenon of shopping, retail store formats, online retailing, store location, category management and supply chain management. Finally, it describes retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty and technology in retailing.\u003cbr\u003e\nWith its comprehensive coverage, approach and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.\u003cbr\u003e\nNew to this Edition\u003cbr\u003e\nExtensively revised text and up-to-date data\u003cbr\u003e\nNew chapter on Online Retailing with an overview of the growing online retail industry\u003cbr\u003e\nReal-life cases on Bigbasket.com, Samsung Electronics in India and Hippo on Twitter\u003cbr\u003e\nNew sections such as foreign direct investment (FDI), private label brands, third party logistics\/warehousing, social media marketing and new in-store technologies and retailing through mobile\u003cbr\u003e\nOnline Resource Centre: the following resources are available to support the faculty and students using this text:\u003cbr\u003e\nFor Faculty\u003cbr\u003e\nHints to Concept Review Questions\u003cbr\u003e\nPowerPoint Slides\u003cbr\u003e\nTeaching Notes\u003cbr\u003e\nMultiple Choice Questions\u003cbr\u003e\nAdditional Readings\u003cbr\u003e\nFor Students\u003cbr\u003e\nAdditional Readings\u003cbr\u003e\nTable of Contents\u003cbr\u003e\n1. 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