Marketing Management

Book Details

• ISBN: 978-93-5161-121-9
• Edition: 19th Revised Edition
• Language: English
• Title Code: 187
• Author: Gupta CB (Dr), Nair Rajan

About the Book
The 19th Revised Edition of this book provides a comprehensive and up-to-date understanding of business management principles. Written by Dr. Gupta CB and Nair Rajan, this edition integrates the latest developments in management theories and practical applications to provide readers with a solid foundation for both academic and professional success.

With extensive revisions and updates, this edition focuses on the evolving practices in marketing, organizational behavior, strategic planning, and human resource management. The book adopts a structured approach to teach business management concepts, ensuring that students and professionals can apply these principles effectively in the real world.

Key Features

• In-depth Coverage: Comprehensive insights into key business management topics.
• Latest Revisions: Updated to reflect current trends and practices in management.
• Accessible Language: Written in a clear, student-friendly style to ensure ease of understanding.
• Practical Applications: Real-world examples and case studies for better learning.