Advertising Management
Advertising Management is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
Advertising Management
Author: JAISHRI JETHWANEY AND SHRUTI JAIN
Brand: Oxford University Press, USA
Edition: 2
Binding: paperback
Number Of Pages: 684
Release Date: 05-11-2012
Details: The second edition of Advertising Management is a comprehensive textbook tailored to meet the syllabi requirements of Management students, mass media, and stand-alone courses on advertising. Interspersed with examples, exhibits, and real-life cases, the book provides an in-depth coverage of the key components, namely advertising and promotions, media Strategy and planning, and agency relationships.
The book includes topics such as consumer behaviour and advertising research, advertising agencies, creative Strategy and development, structure and Management, and advertising classification. Further, topics of current relevance such as Digital advertising, advertising laws and ethics, and advertising in rural and global contexts in India have also been included. With dedicated chapters on Sales promotion and direct Marketing, the book lays emphasis on all major channels of Marketing communication.
EAN: 9780198074120
Package Dimensions: 9.5 x 7.3 x 1.3 inches
Languages: English
