Business Organisation and Management
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Business Organisation and Management
Book Details
- Publisher: Sultan Chand & Sons
- ISBN: 9789351611363
- Edition: 17th Revised Edition
- Language: English
- Weight: 1000.00g
- Title Code: 169
- Author: Gupta C.B. (Dr)
About the Book
The 17th Revised Edition of this book by Gupta C.B. (Dr), published by Sultan Chand & Sons, is primarily designed as a comprehensive textbook for B.Com. degree students of Delhi University and other Indian universities. The book explains the basic concepts and techniques of business in a simple and lucid manner, making it ideal for beginners as well as undergraduate learners.
The content is systematically divided into six parts to provide a structured understanding of the subject:
- Introduction of Business
- Organising a Business
- Marketing of Products
- Financing the Business
- Business Horizons
- Principles of Management
This structured approach ensures that students gain a complete overview of business concepts, from fundamentals to management practices.
Salient Features
- Learning objectives at the beginning of each chapter for clear guidance.
- Use of tables and diagrams to simplify complex concepts.
- Summary and key terms at the end of each chapter for quick revision.
- Test questions from B.Com. and BBA examinations for self-assessment.
- Includes bibliography and index to enhance usability and reference.
This book is an ideal academic resource for students aiming to build a strong foundation in business studies along with effective exam preparation.
